{"id":4194,"date":"2018-06-13T12:13:32","date_gmt":"2018-06-13T12:13:32","guid":{"rendered":"https:\/\/blogs.uao.es\/seruniversitario\/?p=4194"},"modified":"2018-11-09T11:43:52","modified_gmt":"2018-11-09T11:43:52","slug":"podries-ser-un-estrateg-del-marqueting","status":"publish","type":"post","link":"https:\/\/blogs.uao.es\/seruniversitario\/podries-ser-un-estrateg-del-marqueting\/","title":{"rendered":"Podries ser un estrateg del m\u00e0rqueting?"},"content":{"rendered":"<p style=\"text-align: justify\"><em>El m\u00e0rqueting, sobre tot el vessant digital, est\u00e0 en un proc\u00e9s d\u2019actualitzaci\u00f3 constant<\/em><\/p>\n<p style=\"text-align: justify\">L\u2019<strong>ona<\/strong> <strong>expansiva<\/strong> del <strong>M\u00e0rqueting<\/strong> \u00e9s un fenomen ben visible dins les empreses. La visi\u00f3 omnicomprensiva del professional del m\u00e0rqueting, la seva capacitat per entendre totes les parts de l\u2019organitzaci\u00f3 com a part d\u2019un pla global \u00e9s, cada cop, m\u00e9s apreciada. I encara m\u00e9s en un m\u00f3n com l\u2019actual, on el context digital ha fet que tots els elements de l\u2019empresa participin del seu relat p\u00fablic.<\/p>\n<p style=\"text-align: justify\">Si el m\u00e0rqueting \u00e9s un aspecte estrat\u00e8gic dins de l\u2019organitzaci\u00f3, \u00e9s vital que el professional sigui una persona capa\u00e7 de respondre al repte, per formaci\u00f3, actitud i aptitud. Poques activitats com el m\u00e0rqueting aporten una visi\u00f3 tan omnicomprensiva del conjunt de valors d\u2019una organitzaci\u00f3, i la persona que s\u2019hi dediqui ha de presentar un perfil d\u2019acord amb aquesta diversitat d\u2019enfocaments. Quines qualitats personals s\u2019han de tenir per poder atendre a aquesta visi\u00f3 de 360\u00b0?<\/p>\n<p style=\"text-align: justify\">Cal tenir facilitat per comprendre la funci\u00f3 social de l\u2019empresa, l\u2019an\u00e0lisi de problemes, el seu diagn\u00f2stic i la proposta de solucions, capacitat anal\u00edtica, de s\u00edntesi i de relaci\u00f3 amb el grup, facilitat de comprensi\u00f3 i abstracci\u00f3, creativitat, facilitat d\u2019expressi\u00f3, sociabilitat, amb una \u00e0mplia visi\u00f3 del m\u00f3n i perspectiva sobre la seva possible evoluci\u00f3.<\/p>\n<p style=\"text-align: justify\">Sentir passi\u00f3 pel que es fa; com m\u00e9s passi\u00f3, m\u00e9s productivitat i millors resultats. Tenir la capacitat de veure m\u00e9s enll\u00e0, crear somnis, il\u00b7lusionar i emocionar.<\/p>\n<p style=\"text-align: justify\">Saber escoltar la gent del voltant i, sobretot, la gent de fora. Escoltar clients, col\u00b7laboradors, etc. \u00e9s una bona manera per comprendre el mercat i con\u00e8ixer les seves necessitats.<\/p>\n<p style=\"text-align: justify\">El m\u00e0rqueting, i m\u00e9s amb el vessant digital, est\u00e0 en un <strong>proc\u00e9s d\u2019actualitzaci\u00f3 constant <\/strong>i, per estar al corrent de les novetats i no quedar-se obsolet, la formaci\u00f3 \u00e9s fonamental. S\u2019ha de mirar de diferenciar-se tant com es pugui. Sempre amb ganes d\u2019aprendre coses noves, nous mitjans, tecnologies i suports. Aix\u00f2 requereix moltes m\u00e9s hores de treball, per\u00f2 val la pena. La marca personal \u00e9s molt important.<\/p>\n<p style=\"text-align: justify\">A m\u00e9s, cal tenir un perfil financer, pendent del ROI i del valor de negoci de la seva cartera de productes.<\/p>\n<p style=\"text-align: justify\">I ser capa\u00e7 de sortir de la zona de confort i pensar di\u00e0riament qu\u00e8 es pot fer per superar les expectatives dels clients i com poder sorprendre\u2019ls. I descobrir noves vies de comercialitzaci\u00f3, explorar nous mons i, per descomptat, utilitzar la creativitat en tota la seva amplitud i \u00e0rees.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El m\u00e0rqueting, sobre tot el vessant digital, est\u00e0 en un proc\u00e9s d\u2019actualitzaci\u00f3 constant L\u2019ona expansiva del M\u00e0rqueting \u00e9s un fenomen ben visible dins les empreses. La visi\u00f3 omnicomprensiva del professional del m\u00e0rqueting, la seva capacitat per entendre totes les parts de l\u2019organitzaci\u00f3 com a part d\u2019un pla global \u00e9s, cada cop, m\u00e9s apreciada. I encara <a class=\"more-link\" href=\"https:\/\/blogs.uao.es\/seruniversitario\/podries-ser-un-estrateg-del-marqueting\/\">Seguir leyendo <i class=\"fa fa-chevron-right\"><\/i><\/a><\/p>\n","protected":false},"author":68,"featured_media":3065,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68],"tags":[],"class_list":["post-4194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-orientacio-preuniversitaria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podries ser un estrateg del m\u00e0rqueting? - Ser Universitario<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.uao.es\/seruniversitario\/podries-ser-un-estrateg-del-marqueting\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podries ser un estrateg del m\u00e0rqueting? - Ser Universitario\" \/>\n<meta property=\"og:description\" content=\"El m\u00e0rqueting, sobre tot el vessant digital, est\u00e0 en un proc\u00e9s d\u2019actualitzaci\u00f3 constant L\u2019ona expansiva del M\u00e0rqueting \u00e9s un fenomen ben visible dins les empreses. La visi\u00f3 omnicomprensiva del professional del m\u00e0rqueting, la seva capacitat per entendre totes les parts de l\u2019organitzaci\u00f3 com a part d\u2019un pla global \u00e9s, cada cop, m\u00e9s apreciada. 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