{"id":611,"date":"2017-03-27T10:07:43","date_gmt":"2017-03-27T10:07:43","guid":{"rendered":"https:\/\/blogs.uao.es\/publicidad-rrpp\/?p=611"},"modified":"2017-07-21T10:34:23","modified_gmt":"2017-07-21T10:34:23","slug":"despres-de-cada-goliads-uaoceu-he-plorat-dalegria","status":"publish","type":"post","link":"https:\/\/blogs.uao.es\/publicidad-rrpp\/2017\/03\/27\/despres-de-cada-goliads-uaoceu-he-plorat-dalegria\/","title":{"rendered":"\u00abDespr\u00e9s de cada GoliADs UAOCEU he plorat d’alegria\u00bb"},"content":{"rendered":"
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Aida Tura<\/strong>\u00a0entrevista a Albert Maruny<\/strong>, professor de la UAO CEU, soci cofundador de l’ag\u00e8ncia Ideatik<\/a>\u00a0i director de Escuela Internacional de Protocolo de Barcelona<\/a>. Albert \u00e9s,<\/em> juntament amb el professor Xavier Casado<\/strong>, el responsable de la direcci\u00f3 dels premis GoliADs UAOCEU Awards<\/a>, que organitzen anualment els alumnes del grau en Publicitat i RP<\/strong>\u00a0en el marc de l’assignatura d’Organitzaci\u00f3 d’Esdeveniments i Protocol.<\/p>\n

\"Albert<\/a>
Albert Maruny<\/figcaption><\/figure>\n
Albert, poc m\u00e9s d’un mes per la pr\u00f2xima edici\u00f3 del GoliADs. Com descriuries aquests premis?<\/span><\/h5>\n

Els premis de l’esfor\u00e7, la feina ben feta, la dedicaci\u00f3 i la il\u00b7lusi\u00f3. A m\u00e9s de ser cada vegada m\u00e9s transcendents, considerats i tinguts en compte dins el m\u00f3n de la comunicaci\u00f3 institucional i corporativa. A m\u00e9s, permeten als organitzadors treballar, dins els estudis universitaris, en l’organitzaci\u00f3 \u00edntegra d’un esdeveniment en l’\u00e0mbit professional com fem els que ens dediquem a les relacions p\u00fabliques i el protocol.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
Quin significat tenen per a tu aquests trofeus?<\/span><\/h5>\n

S\u00f3n com un fill. Els vaig veure parir, comen\u00e7ar a caminar, evolucionar i cr\u00e9ixer. Em fan sentir especialment orgull\u00f3s pel fet de veure com s’il\u00b7lusionen, edici\u00f3 darrera edici\u00f3, els ADvids (alumnes) organitzadors. A m\u00e9s, la implicaci\u00f3 del personal docent i no docent dins la UAO CEU<\/a> \u00e9s total i aix\u00f2 fa que em senti molt recolzat.<\/p>\n

Qu\u00e8 has apr\u00e8s durant tots aquests anys com a professor dels alumnes que preparen aquest esdeveniment? <\/span><\/h5>\n

No ens veiem en aquest cas com a professors. Sempre diem que som directors d’orquestra amb una doble finalitat: conduir els tempos i necessitats i cobrir les esquenes dels ADvids. No imposem res, volem que decideixin, proposin, s’equivoquin i plantegin solucions. Nom\u00e9s intervenim en cas que no quedi cap altra opci\u00f3. Tamb\u00e9 tractem que els alumnes puguin veure situacions reals de \u00abjefes\u00bb amb els que es podran trobar en el moment que comencin la seva vida professional posant-los en diverses tessitures.<\/p>\n

Com es presenten aquest any?<\/span><\/h5>\n

Com sempre amb molta il\u00b7lusi\u00f3 per part dels organitzadors. Aquest any organitzar els GoliADs no \u00e9s gens f\u00e0cil: 13 alumnes han de fer la tasca que tradicionalment han desenvolupat 40, 30 o 20 ADvids en les edicions anteriors. La implicaci\u00f3 i l’esfor\u00e7 aquest any es multiplica per molt. La feina feta fins ara, que \u00e9s molta i molt bona, \u00e9s molt productiva i efectiva.<\/p>\n

\"ALumnos<\/a>
Los Advids de la 11\u00aa Edici\u00f3n<\/figcaption><\/figure>\n
Explica’ns alguna an\u00e8cdota…<\/span><\/h5>\n

En aquestes onze edicions, n’hi ha moltes i totes, sense excepci\u00f3, les recordo amb molt bon record. Per\u00f2 si n’haig d’explicar una… el casament escenificat a dos alumnes nom\u00e9s acabar la gala de la tercera edici\u00f3, la de l’any 2009. Ells eren parella i em van demanar que escenifiqu\u00e9s ser el capit\u00e0 que, dins el vaixell, t\u00e9 aquesta potestat. Ara, 8 anys despr\u00e9s, la parella \u00e9s cada cop m\u00e9s ferma i ja fa uns quants que van donar el pas de viure junts.<\/p>\n

Qu\u00e8 destacaries d’aquests guardons?<\/span><\/h5>\n

Infinitat de coses per\u00f2 en destacar\u00e9 tres. La primera \u00e9s que des de ja fa uns quants anys, algunes revistes sectorials de comunicaci\u00f3 tenen en compte els GoliADs quan elaboren els llistats de les ag\u00e8ncies de publicitat m\u00e9s guardonades situant-nos al mateix nivell de festivals com El Sol<\/strong> o Cannes<\/strong>, entre d’altres. La segona, la definici\u00f3 que va fer Claudi Alsina, antic secretari del Consell Interuniversitari de Catalunya<\/strong> al dir que els GoliADs \u00abs\u00f3n la mostra m\u00e9s gran de creativitat del panorama universitari<\/strong>\u00ab. I la tercera, les cares conegudes que assisteixen a la gala. Parlem de Luis del Olmo, Julia Otero, Jordi \u00c9vole, Risto Mejide, Manel Fuentes, \u00d2scar Dalmau, \u00c0ngel Ll\u00e0cer, Jordi Bast\u00e9, Llu\u00eds Amiget, V\u00edctor Amela, Ima Sanch\u00eds, Lluis Bassat<\/strong> i un llarg etc\u00e8tera; i d’altres que per agenda no ens poden acompanyar f\u00edsicament per\u00f2 s\u00ed virtualment com per exemple Mercedes Mil\u00e0, Patricia Conde, Pablo Motos, Andreu Buenafuente, Michael Robinson, Gemma Nierga, Pepa Bueno i I\u00f1aki Gabilondo.<\/strong><\/p>\n

Com vius la nit de la gala?<\/span><\/h5>\n

Amb una barreja d’emoci\u00f3 i molts nervis. Reconec que, edici\u00f3 darrera edici\u00f3, em cau la bava amb els ADvids i el resultat de la gala que \u00e9s conseq\u00fc\u00e8ncia de 3,5 mesos de feina pr\u00e8via molt intensa. Dir\u00e9 una cosa que mai he fet p\u00fablica fins ara: Despr\u00e9s de cada gala he plorat d’alegria.<\/p>\n

Qu\u00e8 et passa pel cap quan escoltes la paraula GoliADs? <\/span><\/h5>\n

Reconeixement. Feina ben feta. Il\u00b7lusi\u00f3. Emoci\u00f3. Implicaci\u00f3. Treball en equip. Professionalitat. COMUNICACI\u00d3 EN MAJ\u00daSCULES I PER EXCEL\u00b7L\u00c8NCIA.<\/p>\n

Com els veus d’aqu\u00ed a 10 anys?<\/span><\/h5>\n

Dir\u00e9 primer que en comen\u00e7ar amb aquesta aventura el curs acad\u00e8mic 2006-07, vaig posar-me data de caducitat al capdavant dels mateixos juntament amb el Xavier Casado. Pensava deixar-ho a la X edici\u00f3. I ja estem a l’edici\u00f3 XI i continuo al peu del can\u00f3. El passat juny des de la UAO CEU v\u00e0rem organitzar un homenatge als 500 ADvids, ara ja GoliADs, que han protagonitzat les 10 primeres edicions. Tot i el desgast, que impliquen, sentir frases com \u00abha estat la millor experi\u00e8ncia de la carrera\u00bb o \u00abtornaria a repetir l’experi\u00e8ncia\u00bb animen a seguir. Molts cops em plantejo que arriba el moment que gent m\u00e9s jove es posi al capdavant i fins i tot tinc clar quins s\u00f3n els professionals han de prendre el tim\u00f3, per\u00f2 al final costa deixar anar la criatura creada. Molts cops visualitzo que assisteixo a la gala com un convidat m\u00e9s i s\u00f3c conscient que arribar\u00e0 aquest moment. En el cas que perdi la il\u00b7lusi\u00f3, la motivaci\u00f3 o la p\u00e8rdua d’energia i desgast que suposen sigui una c\u00e0rrega ser\u00e0 el moment de passar el testimoni. Tant de bo pugui involucrar-me com fins ara fins a l’edici\u00f3 XX. Ja ser\u00e0 l’any 2026 i jo ja tindr\u00e9 59 anys, crec que ja s\u00ed que ser\u00e0 hora de tenir menys c\u00e0rregues.<\/p>\n

\"Premios<\/a>
Albert nos muestra una estatuilla de los premios GoliADs UAO CEU Awards<\/figcaption><\/figure>\n
\n
Per finalitzar… Quin consell donaries als alumnes que els hi tocar\u00e0 preparar les pr\u00f2ximes edicions?<\/span><\/h5>\n

Mai m’ha agradat donar consells a no ser que me’ls demanin. Per\u00f2 si fos el cas, els diria que treballin com ho han fet totes les generacions d’ADvids per superar-se edici\u00f3 darrera edici\u00f3, sense tenir por a equivocar-se, buscar solucions i prendre decisions.<\/p>\n<\/div>\n

Aida Tura, estudiant de Publicitat i RP<\/a> a la Universitat Abat Oliba CEU<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Aida Tura\u00a0entrevista a Albert Maruny, professor de la UAO CEU, soci cofundador de l’ag\u00e8ncia Ideatik\u00a0i director de Escuela Internacional de Protocolo de Barcelona. Albert \u00e9s,…<\/p>\n","protected":false},"author":47,"featured_media":745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,8,9,10,12],"tags":[13,17,19,27,32,46,48,91,100,116,121,140,146,150,153,159,177,178,179],"class_list":["post-611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrevistas-a-alumni","category-goliads","category-noticias","category-profesores","category-tendencias","tag-suenauaoceu","tag-advertainment","tag-advids","tag-audiovisual","tag-barcelona","tag-branded-content","tag-branding","tag-goliads","tag-ideatik","tag-marketing","tag-marqueting","tag-posicionamiento","tag-protocolo","tag-publicitat-i-rrpp","tag-qya","tag-rrpp","tag-uao","tag-uao-ceu","tag-universitat-abat-oliba"],"acf":[],"yoast_head":"\n"Despr\u00e9s de cada GoliADs UAOCEU he plorat d'alegria" - Ci\u00e8ncies de la Comunicaci\u00f3: Publicitat i RR.PP.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.uao.es\/publicidad-rrpp\/2017\/03\/27\/despres-de-cada-goliads-uaoceu-he-plorat-dalegria\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""Despr\u00e9s de cada GoliADs UAOCEU he plorat d'alegria" - Ci\u00e8ncies de la Comunicaci\u00f3: Publicitat i RR.PP.\" \/>\n<meta property=\"og:description\" content=\"Aida Tura\u00a0entrevista a Albert Maruny, professor de la UAO CEU, soci cofundador de l’ag\u00e8ncia Ideatik\u00a0i director de Escuela Internacional de Protocolo de Barcelona. 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