{"id":491,"date":"2016-04-05T15:38:01","date_gmt":"2016-04-05T15:38:01","guid":{"rendered":"https:\/\/blogs.uao.es\/publicidad-rrpp\/?p=491"},"modified":"2017-07-21T10:43:09","modified_gmt":"2017-07-21T10:43:09","slug":"carteles-de-erasmus-retorica-creatividad-y-storytelling","status":"publish","type":"post","link":"https:\/\/blogs.uao.es\/publicidad-rrpp\/2016\/04\/05\/carteles-de-erasmus-retorica-creatividad-y-storytelling\/","title":{"rendered":"Carteles de Erasmus, ret\u00f3rica, creatividad y storytelling"},"content":{"rendered":"<p style=\"text-align: justify;\">En el marco de la asignatura de <strong>Redacci\u00f3n Publicitaria<\/strong> de 2.\u00ba curso del grado en <strong>Publicidad y RR. PP.<\/strong> de la <a href=\"http:\/\/www.uaoceu.es\" target=\"_blank\" rel=\"noopener noreferrer\">Universitat Abat Oliba CEU<\/a>, de la cual es titular el profesor <strong>Mariano Ba\u00f1os<\/strong>, los estudiantes organizaron una presentaci\u00f3n abierta a otros cursos, a diferentes profesores y autoridades de la universidad, bajo el concepto global <strong><em>Advertising Airlines.<\/em> <\/strong><\/p>\n<p style=\"text-align: justify;\">En\u00a0la primera parte de la\u00a0presentaci\u00f3n,\u00a0los estudiantes nos presentaron\u00a0diversas propuestas creativas en formato de piezas gr\u00e1ficas para promocionar el <strong>programa internacional de\u00a0Erasmus<\/strong>. Los diferentes equipos utilizaron peculiares y\u00a0diversas formas de\u00a0persuadir a su <em>target<\/em>, en algunos casos aferr\u00e1ndose a una necesidad, h\u00e1bito\u00a0o costumbre com\u00fan (<em>consumer insight),<\/em> en otros resaltando un valor diferencial, como tambi\u00e9n otros utilizaron el cl\u00e1sico m\u00e9todo de llamada de atenci\u00f3n\u00a0u\u00a0otros recursos como la met\u00e1fora, el sentido del humor o\u00a0la iron\u00eda.<\/p>\n<p style=\"text-align: justify;\">En la segunda parte de la presentaci\u00f3n, los alumnos profundizaron en el tema de la muerte desde diferentes perspectivas, siempre mediante la ret\u00f3rica y utilizando el <em>storytelling<\/em> o arte de contar historias, al que a\u00f1adieron elementos musicales y\u00a0visuales. Precisamente, el <strong>Rector Carlos P\u00e9rez del Valle<\/strong> destac\u00f3 el esp\u00edritu de equipo que mostraron todos y cada unos de ellos, pues a pesar que cada equipo defend\u00eda\u00a0su trabajo, todos participaron del trabajo del resto y se esforzaron por presentar\u00a0un proyecto\u00a0com\u00fan.<\/p>\n<figure id=\"attachment_495\" aria-describedby=\"caption-attachment-495\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/blogs.uao.es\/publicidad-rrpp\/files\/2016\/04\/IMG_0010.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-495\" src=\"https:\/\/blogs.uao.es\/publicidad-rrpp\/files\/2016\/04\/IMG_0010-300x200.jpg\" alt=\"alumnos erasmus cartel uao ceu\" width=\"550\" height=\"322\" \/><\/a><figcaption id=\"caption-attachment-495\" class=\"wp-caption-text\">Mariano Ba\u00f1os con los alumnos de Redacci\u00f3n Publicitaria del Grado en Publicidad y RRPP<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">En esta l\u00ednea de elogios y felicitaciones, <strong>la Decana, la Dra. Eva Perea<\/strong>, les augur\u00f3 unos maravillosos <a href=\"http:\/\/www.goliads.com\" target=\"_blank\" rel=\"noopener noreferrer\">GoliAds<\/a> de aqu\u00ed a dos a\u00f1os y les felicit\u00f3 en\u00e9rgicamente por la creatividad mostrada. Por \u00faltimo, el <strong>Vicedecano de Publicidad y RR. PP.\u00a0 el Dr. Andreu Barrabino<\/strong>, no s\u00f3lo\u00a0destac\u00f3 el entusiasmo, las ganas y la proactividad que muestra esta promoci\u00f3n desde el primer d\u00eda que entr\u00f3 en esta universidad, tambi\u00e9n quiso rendir homenaje a nuestro moss\u00e9n, <strong>el Dr. Jaume Brufau<\/strong>, quien nos dej\u00f3 el pasado fin de semana, una persona realmente importante y querida por todos nosotros y que, tal como ha dicho Barrabino, hubiera sido el que m\u00e1s hubiera animado y aplaudido a nuestros alumnos, como siempre hac\u00eda. Desde aqu\u00ed nos unimos a este peque\u00f1o homenaje, sabemos que siempre estar\u00e1 con nosotros.<\/p>\n<p style=\"text-align: justify;\">Alfonso Freire, profesor del Departamento de Comunicaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el marco de la asignatura de Redacci\u00f3n Publicitaria de 2.\u00ba curso del grado en Publicidad y RR. PP. de la Universitat Abat Oliba CEU,&hellip;<\/p>\n","protected":false},"author":47,"featured_media":927,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,4,6,9,10,12],"tags":[17,23,28,60,62,63,78,104,121,140,145,146,147,150,159,164,165,177,178,179],"class_list":["post-491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumnos","category-cursos","category-eventos","category-noticias","category-profesores","category-tendencias","tag-advertainment","tag-anuncio","tag-auncio-grafico","tag-concepto","tag-copy-platform","tag-creatividad","tag-erasmus","tag-insight","tag-marqueting","tag-posicionamiento","tag-promocion","tag-protocolo","tag-publicidad","tag-publicitat-i-rrpp","tag-rrpp","tag-spots","tag-storytelling","tag-uao","tag-uao-ceu","tag-universitat-abat-oliba"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carteles de Erasmus, ret\u00f3rica, creatividad y storytelling - Ci\u00e8ncies de la Comunicaci\u00f3: Publicitat i RR.PP.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.uao.es\/publicidad-rrpp\/2016\/04\/05\/carteles-de-erasmus-retorica-creatividad-y-storytelling\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carteles de Erasmus, ret\u00f3rica, creatividad y storytelling - Ci\u00e8ncies de la Comunicaci\u00f3: Publicitat i RR.PP.\" \/>\n<meta property=\"og:description\" content=\"En el marco de la asignatura de Redacci\u00f3n Publicitaria de 2.\u00ba curso del grado en Publicidad y RR. 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