{"id":293,"date":"2015-09-09T17:36:18","date_gmt":"2015-09-09T17:36:18","guid":{"rendered":"https:\/\/blogs.uao.es\/publicidad-rrpp\/?p=293"},"modified":"2018-05-03T16:06:15","modified_gmt":"2018-05-03T16:06:15","slug":"entrevista-carlota-molas","status":"publish","type":"post","link":"https:\/\/blogs.uao.es\/publicidad-rrpp\/2015\/09\/09\/entrevista-carlota-molas\/","title":{"rendered":"Entrevistem a Carlota Molas, doble llicenciada en Publicitat i RP i ADE"},"content":{"rendered":"

Carlota, moltes gr\u00e0cies per dedicar-nos el teu temps a respondre aquestes preguntes. Explica’ns la teva projecci\u00f3 laboral. Qu\u00e8 fas actualment?<\/strong><\/p>\n

Actualment estic treballant en una empresa de Comunicaci\u00f3 i Relacions P\u00fabliques, Q&A imagen y contenidos<\/em>. \u00c9s una ag\u00e8ncia petita per\u00f2 polivalent en la qual he pogut endinsar-me, no nom\u00e9s en el m\u00f3n comunicatiu, sin\u00f3 tamb\u00e9 en altres sectors interessants gr\u00e0cies a la diversitat de negocis pels quals treballem. La comunicaci\u00f3 \u00e9s una professi\u00f3 apassionant i espero poder-hi treballar durant molts m\u00e9s anys, tot i que tamb\u00e9 m\u2019agradaria con\u00e8ixer altres enfocaments de comunicaci\u00f3 menys empresarials i m\u00e9s pol\u00edtics i institucionals. D\u2019altra banda, tamb\u00e9 estic gestionant un bar familiar ubicat a Barcelona, el bar Venezia<\/a>.<\/p>\n

\n

\"\"
Carlota Molas, la protagonista avui de l’entrevista en profunditat.<\/figcaption><\/figure>\n

\u00a0<\/strong>Com descriuries el dia a dia de Carlota?<\/strong><\/p>\n

Tots els dies s\u00f3n bastant diferents, fet que agraeixo, ja que no m\u2019agradaria caure en la rutina. Depenent dels clients i l\u2019\u00e8poca de l\u2019any, els dies s\u00f3n m\u00e9s o menys ca\u00f2tics. Hi ha temporades en les que els dies els passes al despatx i d\u2019altres en que vas amunt i avall, d\u2019acte en acte. Gestionar comptes de diferents clients et permet treballar en un ventall ampli d\u2019esdeveniments, des de seminaris amb acad\u00e8mics fins a confer\u00e8ncies amb personatges molt rellevants, passant per actes institucionals de gran ress\u00f2 medi\u00e0tic. Un cas concret seria, per exemple, l\u2019Esmorzar d\u2019Escriptors de l\u2019Hotel Regina que se celebra per Sant Jordi.<\/p>\n

Qu\u00e8 \u00e9s el que m\u00e9s t’agrada de la teva feina?<\/strong><\/p>\n

Crec que la comunicaci\u00f3 \u00e9s apassionant i tenir la sort de poder treballar en aquest sector \u00e9s ja tot un privilegi.<\/p>\n

M\u2019agrada poder participar en la comunicaci\u00f3 d\u2019empreses molt diverses per poder aprendre de cada una d\u2019elles. M\u2019agrada tenir la oportunitat d\u2019adquirir responsabilitats i tenir capacitat de decisi\u00f3 per cr\u00e9ixer no nom\u00e9s professionalment sin\u00f3 tamb\u00e9 a nivell personal. L\u2019estrat\u00e8gia que hi ha darrere de tota comunicaci\u00f3, el control del timing<\/em> i el joc en la redacci\u00f3 del contingut final s\u00f3n, segurament, els aspectes que m\u00e9s m\u2019atrauen actualment.<\/p>\n

Quines s\u00f3n les condicions i aptituds m\u00e9s important per desenvolupar aquesta feina L\u2019angl\u00e8s \u00e9s vital, no?<\/strong><\/p>\n

En aquest punt m\u2019agradaria diferenciar les condicions que considero intr\u00ednseques de tota professi\u00f3, principalment la predisposici\u00f3 i proactivaci\u00f3, de les que fan refer\u00e8ncia al sector de la comunicaci\u00f3. Del segon grup, destacaria que \u00e9s necessari tenir, \u00f2bviament, dots de comunicaci\u00f3 b\u00e0sics, tant orals com escrits; no tenir por de parlar per tel\u00e8fon, gestionar b\u00e9 el cara a cara i estar al dia tant de les noticies d\u2019actualitat com de les \u00faltimes eines tecnol\u00f2giques i de comunicaci\u00f3\/m\u00e0rqueting\/PR del mercat. Per altra banda, l\u2019angl\u00e8s \u00e9s cada vegada m\u00e9s essencial. Si b\u00e9 \u00e9s cert que pots treballar a Barcelona amb normalitat sense con\u00e8ixer l\u2019idioma, tamb\u00e9 \u00e9s igualment cert que si el domines pots aconseguir m\u00e9s clients, obrir noves portes i sortir-te\u2019n amb m\u00e9s facilitat davant de qualsevol situaci\u00f3 i context. En el meu cas, gr\u00e0cies al domini de l\u2019idioma, tinc l\u2019oportunitat d\u2019entrevistar a les persones m\u00e9s rellevants a nivell internacional en l\u2019\u00e0mbit educatiu i de les noves tecnologies, com Sir Ken Robinson<\/a>, Howard Gardner<\/a> o Roger Schank<\/a>.<\/p>\n

\u00a0<\/strong>Podries dir que has aconseguit realitzar un somni o part d\u2019ell?<\/strong><\/p>\n

Podria dir que em sento en el cam\u00ed idoni per aconseguir el meu somni o, com a m\u00ednim, un d\u2019ells, per la qual cosa estic molt satisfeta. Espero sempre perseguir els meus somnis per poder avan\u00e7ar en la meva traject\u00f2ria professional i no estancar-me en els idearis del passat.<\/p>\n

A Q&A, el teu cap \u00e9s un ex-professor teu, Xavier Casado. Qu\u00e8 tal \u00e9s treballar amb en Xavi?<\/strong><\/p>\n

Ara em poses en un comprom\u00eds… \u00c9s broma! Tots els alumnes que hagin tingut a en Xavi com a professor es poden imaginar que \u00e9s una persona amb la qual \u00e9s f\u00e0cil treballar pel seu car\u00e0cter proper. Compartim un molt bon ambient laboral que cal sempre acompanyar amb treball constant i feina ben feta. D\u2019ell he adquirit molts coneixements i he tingut l\u2019oportunitat d\u2019agafar responsabilitats i prendre decisions, el cam\u00ed m\u00e9s r\u00e0pid i ferm per cr\u00e9ixer professionalment.<\/p>\n

\u00a0<\/strong>Veus molt diferent la Comunicaci\u00f3 i les RP del que es veu a classe?<\/strong><\/p>\n

Personalment crec que en Xavier Casado i l\u2019Albert Maruny s\u00f3n dos professors que saben vincular la teoria a la pr\u00e0ctica, \u00e9s a dir, al m\u00f3n laboral. En tota assignatura \u00e9s necess\u00e0ria una base te\u00f2rica, sempre i quan estigui contextualitzada a la realitat. Tot i aix\u00ed, hi ha molts elements professionals que no es poden explicar dins d\u2019una aula, s\u2019han de viure. Crec que en la classe de Comunicaci\u00f3 i Relacions P\u00fabliques ens han donat les eines suficients per poder ser competents en una professi\u00f3 dins d\u2019aquest sector.<\/p>\n

\u00a0Al vostre sector, esteu denotant aquesta millora econ\u00f2mica de la que parlen els pol\u00edtics? <\/strong>Crec que \u00e9s una millora relativa, que no es nota encara en el dia a dia. Nosaltres treballem amb moltes start-ups<\/em>, empreses que no han recorregut suficient cam\u00ed com per tenir un coix\u00ed i que, per tant, s\u00f3n m\u00e9s reticents a l\u2019hora d\u2019invertir en comunicaci\u00f3. Tot i aix\u00ed, pot sorprendre que siguin justament aquestes les empreses que m\u00e9s conscients s\u00f3n dels beneficis que els poden aportar treballar amb una ag\u00e8ncia de comunicaci\u00f3 i relacions p\u00fabliques, mentre altres empreses amb m\u00e9s treballadors i recorregut sovint disminueixen el pressupost en aquest sector, menystenint el que una bona comunicaci\u00f3 podria aportar a la seva empresa.<\/p>\n

\u00a0<\/strong>Qu\u00e8 va ser el m\u00e9s important que vas aprendre a Publicitat i RP?<\/strong><\/p>\n

Que els temps canvien molt r\u00e0pid i les noves tecnologies es queden obsoletes en q\u00fcesti\u00f3 de mesos. Que les f\u00f3rmules del passat poden no servir en el futur i que hem de ser prou h\u00e0bils i creatius per saber, en cada moment, quina \u00e9s la millor manera d\u2019aconseguir el que la professi\u00f3 et demana.<\/p>\n

\u00a0<\/strong>Pregunta obligada: com a alumna vas ser part organitzadora dels GoliADs de la 7a edici\u00f3. Possiblement fou l\u2019edici\u00f3 m\u00e9s prol\u00edfica en quan a contingut audiovisual i la que m\u00e9s patrocini va aconseguir. Qu\u00e8 opines d’aquesta experi\u00e8ncia?<\/strong><\/p>\n

En tinc un record molt bonic: de les amistats que es van forjar, de la feina feta i gaudida, de l\u2019esfor\u00e7 bolcat durant tants mesos, de la gratificaci\u00f3 final de veure fet realitat un treball d\u2019equip… Crec que \u00e9s una experi\u00e8ncia \u00fanica que t\u2019acosta al m\u00f3n laboral i et d\u00f3na confian\u00e7a per entrar amb peu ferm a la realitat professional.<\/p>\n

Per tancar l\u2019entrevista, un consell pels nostres alumnes de Publicitat i RP?<\/strong><\/p>\n

Que no tinguin por a no saber quin \u00e9s el cam\u00ed professional que realment volen pel seu futur, que es llencin a treballar amb passi\u00f3 en el que m\u00e9s els agradi i que vagin guiant la seva projecci\u00f3 professional a mesura que vagin aprenent de tot all\u00f2 que els envolta.<\/p>\n

Carlota, moltes gr\u00e0cies de nou. Des del bloc de Comunicaci\u00f3, Publicitat i RP et desitgem que tinguis un meravell\u00f3s futur en aquest m\u00f3n. Estem segurs que reuneixes totes les condicions per aconseguir grans fites. Fins a la propera.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Carlota, moltes gr\u00e0cies per dedicar-nos el teu temps a respondre aquestes preguntes. Explica’ns la teva projecci\u00f3 laboral. Qu\u00e8 fas actualment? Actualment estic treballant en una…<\/p>\n","protected":false},"author":47,"featured_media":710,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,5,7,9,10],"tags":[17,54,58,63,71,91,116,118,145,146,147,150,151,159,177,178,179],"class_list":["post-293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumnos","category-entrevistas-a-alumni","category-ex-alumnos","category-noticias","category-profesores","tag-advertainment","tag-ceu","tag-comunicacion","tag-creatividad","tag-dircom","tag-goliads","tag-marketing","tag-marketing-de-contenidos","tag-promocion","tag-protocolo","tag-publicidad","tag-publicitat-i-rrpp","tag-qa","tag-rrpp","tag-uao","tag-uao-ceu","tag-universitat-abat-oliba"],"acf":[],"yoast_head":"\nEntrevistem a Carlota Molas, doble llicenciada en Publicitat i RP i ADE - Ci\u00e8ncies de la Comunicaci\u00f3: Publicitat i RR.PP.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.uao.es\/publicidad-rrpp\/2015\/09\/09\/entrevista-carlota-molas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entrevistem a Carlota Molas, doble llicenciada en Publicitat i RP i ADE - Ci\u00e8ncies de la Comunicaci\u00f3: Publicitat i RR.PP.\" \/>\n<meta property=\"og:description\" content=\"Carlota, moltes gr\u00e0cies per dedicar-nos el teu temps a respondre aquestes preguntes. 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