{"id":283,"date":"2015-09-03T15:36:28","date_gmt":"2015-09-03T15:36:28","guid":{"rendered":"https:\/\/blogs.uao.es\/publicidad-rrpp\/?p=283"},"modified":"2018-05-03T16:09:17","modified_gmt":"2018-05-03T16:09:17","slug":"una-tendencia-al-alza-el-street-marketing","status":"publish","type":"post","link":"https:\/\/blogs.uao.es\/publicidad-rrpp\/2015\/09\/03\/una-tendencia-al-alza-el-street-marketing\/","title":{"rendered":"Una tendencia al alza, el street marketing"},"content":{"rendered":"

Inauguramos el nuevo curso 2015-16\u00a0con\u00a0una nueva\u00a0aportaci\u00f3n de V\u00edctor Redondo al blog; en esta ocasi\u00f3n, nos habla de una de las tendencias que m\u00e1s ha crecido en los \u00faltimos tiempos: el street marketing.<\/em><\/p>\n

El street marketing<\/strong><\/em> es una herramienta de marketing cuyo objetivo\u00a0es llamar la atenci\u00f3n de forma que la marca quede grabada en la memoria de los transe\u00fantes, mezclarse en el mobiliario urbano de forma creativa y provocar que los propios ciudadanos interact\u00faen f\u00edsicamente con la marca o, incluso, se fotograf\u00eden junto a ella y generen contenido de marca distribuido por redes sociales como Instagram o Facebook, entre otros.<\/p>\n

\n

\"\"
\u00bfQui\u00e9n no tiene en la mente alguna imagen del autom\u00f3vil de Red Bull pase\u00e1ndose por nuestras ciudades?<\/figcaption><\/figure>\n

 <\/p>\n

En un punto en el que la demanda y la oferta est\u00e1n especialmente concentradas, las Agencias de Publicidad y Marketing tienen que esforzarse al m\u00e1ximo para dar visibilidad a los diferentes productos y servicios que ofrecen, por lo que el Street Marketing y el Marketing de Guerrilla suponen una herramienta muy recurrida e interesante. Es posible encontrar este tipo de acciones en fachadas de edificios, en los pasos de peatones, en OPis, en veh\u00edculos, incluso en los lavabos de una cafeter\u00eda.<\/p>\n

\"\"
Campa\u00f1a antitabaco dise\u00f1ada en una papeleras p\u00fablicas.<\/figcaption><\/figure>\n

 <\/p>\n

El street marketing<\/em> se concibe como una prueba m\u00e1s de que la calidad es m\u00e1s importante que la cantidad y que no solo las grandes empresas pueden hacer campa\u00f1as que generen repercusi\u00f3n, ya que la creatividad y la comunicaci\u00f3n estrat\u00e9gica est\u00e1 al alcance de todos.<\/p>\n

V\u00edctor A. Redondo,<\/p>\n

alumno de\u00a04\u00ba del grado en\u00a0Marketing y Dir. Comercial\u00a0de la\u00a0UAO CEU<\/p>\n","protected":false},"excerpt":{"rendered":"

Inauguramos el nuevo curso 2015-16\u00a0con\u00a0una nueva\u00a0aportaci\u00f3n de V\u00edctor Redondo al blog; en esta ocasi\u00f3n, nos habla de una de las tendencias que m\u00e1s ha crecido…<\/p>\n","protected":false},"author":47,"featured_media":888,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,9],"tags":[17,46,72,116,118,121,148,150,166,179],"class_list":["post-283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumnos","category-noticias","tag-advertainment","tag-branded-content","tag-direccion-comercial","tag-marketing","tag-marketing-de-contenidos","tag-marqueting","tag-publicidad-guerrilla","tag-publicitat-i-rrpp","tag-street-marketing","tag-universitat-abat-oliba"],"acf":[],"yoast_head":"\nUna tendencia al alza, el street marketing - Ci\u00e8ncies de la Comunicaci\u00f3: Publicitat i RR.PP.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.uao.es\/publicidad-rrpp\/2015\/09\/03\/una-tendencia-al-alza-el-street-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Una tendencia al alza, el street marketing - 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