{"id":1710,"date":"2025-11-23T22:42:22","date_gmt":"2025-11-23T21:42:22","guid":{"rendered":"https:\/\/blogs.uao.es\/publicidad-rrpp\/?p=1710"},"modified":"2025-11-23T22:42:22","modified_gmt":"2025-11-23T21:42:22","slug":"una-tesis-sobre-storydoing-y-proposito-corporativo-con-un-millar-de-casos-analizados","status":"publish","type":"post","link":"https:\/\/blogs.uao.es\/publicidad-rrpp\/2025\/11\/23\/una-tesis-sobre-storydoing-y-proposito-corporativo-con-un-millar-de-casos-analizados\/","title":{"rendered":"Una tesis sobre storydoing y prop\u00f3sito corporativo con un millar de casos analizados"},"content":{"rendered":"<h2>Defensa de tesis sobre storydoing y prop\u00f3sito corporativo en la moda: Roser Serra logra un CUM LAUDE<\/h2>\n<p style=\"text-align: justify\">El pasado lunes, la profesora del Departamento de Comunicaci\u00f3n, Roser Serra Florensa, ley\u00f3 su tesis doctoral sobre el <em>storydoing<\/em> y el prop\u00f3sito corporativo en el sector de la moda. Su tribunal de tesis doctoral estuvo formado por la catedr\u00e1tica Nekane Parejo, de la Universidad de M\u00e1laga, la Dra. Ana Mar\u00eda Enrique de la Universidad Aut\u00f3noma de Barcelona, la Dra. Aida de Vicente de la Universidad de M\u00e1laga, el Dr. Chus L\u00f3pez y la Dra. Roc\u00edo Bonilla, ambos de la CEU UAO.<\/p>\n<figure id=\"attachment_1711\" aria-describedby=\"caption-attachment-1711\" style=\"width: 2000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1711\" src=\"https:\/\/blogs.uao.es\/publicidad-rrpp\/wp-content\/uploads\/sites\/14\/2025\/11\/Roser-Serra-en-la-Defensa-de-su-Tesis.jpeg\" alt=\"Defensa Tesis Doctoral Roser Serra\" width=\"2000\" height=\"900\" srcset=\"https:\/\/blogs.uao.es\/publicidad-rrpp\/wp-content\/uploads\/sites\/14\/2025\/11\/Roser-Serra-en-la-Defensa-de-su-Tesis.jpeg 2000w, https:\/\/blogs.uao.es\/publicidad-rrpp\/wp-content\/uploads\/sites\/14\/2025\/11\/Roser-Serra-en-la-Defensa-de-su-Tesis-480x216.jpeg 480w, https:\/\/blogs.uao.es\/publicidad-rrpp\/wp-content\/uploads\/sites\/14\/2025\/11\/Roser-Serra-en-la-Defensa-de-su-Tesis-1024x461.jpeg 1024w, https:\/\/blogs.uao.es\/publicidad-rrpp\/wp-content\/uploads\/sites\/14\/2025\/11\/Roser-Serra-en-la-Defensa-de-su-Tesis-768x346.jpeg 768w, https:\/\/blogs.uao.es\/publicidad-rrpp\/wp-content\/uploads\/sites\/14\/2025\/11\/Roser-Serra-en-la-Defensa-de-su-Tesis-1536x691.jpeg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><figcaption id=\"caption-attachment-1711\" class=\"wp-caption-text\">Roser Serra defiende con \u00e9xito su tesis doctoral sobre storydoing y marcas con prop\u00f3sito en el sector moda<\/figcaption><\/figure>\n<p style=\"text-align: justify\">Tras una defensa de tesis en el que Roser Serra expuso y justific\u00f3 el tema, explic\u00f3 la metodolog\u00eda, que triangulaba an\u00e1lisis de m\u00e1s de 6000 casos, con entrevistas en profundidad y revisi\u00f3n bibliogr\u00e1fica, el tribunal hizo una valoraci\u00f3n altamente positiva tanto de la metodolog\u00eda, como de los resultados y la discusi\u00f3n de estos. Asimismo, tambi\u00e9n tuvo en consideraci\u00f3n aspectos como el hilo conductor de toda la investigaci\u00f3n o la capacidad de la doctoranda para abordar todos los temas y conceptos.<\/p>\n<p style=\"text-align: justify\">El tribunal decidi\u00f3 otorgar la m\u00e1xima calificaci\u00f3n posible, un excelente CUM LAUDE, as\u00ed como la propuesta de la tesis al premio extraordinario de doctorado. La tesis ha sido dirigida por la catedr\u00e1tica Ana Beriain Ba\u00f1ares y el profesor titular <a href=\"https:\/\/orcid.org\/0000-0003-2082-1212\" target=\"_blank\" rel=\"noopener\">Alfonso Freire-S\u00e1nchez<\/a>. Ambos directores dirigieron bellas palabras a la ya doctora Roser Serra, una de las profesoras m\u00e1s valoradas del grado en <a href=\"https:\/\/www.uaoceu.es\/grado-en-publicidad-y-rr-pp\" target=\"_blank\" rel=\"noopener\">Publicidad y RRPP<\/a>, tanto en las asignaturas de Comunicaci\u00f3n Interna como en las de Marketing de Contenidos.<\/p>\n<p style=\"text-align: justify\">Cabe decir que el acto fue muy emotivo, tanto por la masiva asistencia de compa\u00f1eros, familiares y amigos, como por los agradecimientos que Roser ofreci\u00f3 a los familiares y a los\u00a0directores de tesis.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Defensa de tesis sobre storydoing y prop\u00f3sito corporativo en la moda: Roser Serra logra un CUM LAUDE El pasado lunes, la profesora del Departamento de&hellip;<\/p>\n","protected":false},"author":47,"featured_media":1711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,6,1,9,10,12],"tags":[668,669,670,671,667],"class_list":["post-1710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cursos","category-eventos","category-general","category-noticias","category-profesores","category-tendencias","tag-marcas-con-proposito","tag-roser-serra-florensa","tag-slow-fashion","tag-storydoing-y-rsc","tag-tesis-doctoral-storydoing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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