{"id":1654,"date":"2025-08-04T08:00:46","date_gmt":"2025-08-04T07:00:46","guid":{"rendered":"https:\/\/blogs.uao.es\/publicidad-rrpp\/?p=1654"},"modified":"2025-08-04T08:00:46","modified_gmt":"2025-08-04T07:00:46","slug":"creatividad-publicitaria-brother-barcelona-uao-ceu-julio-2025","status":"publish","type":"post","link":"https:\/\/blogs.uao.es\/publicidad-rrpp\/2025\/08\/04\/creatividad-publicitaria-brother-barcelona-uao-ceu-julio-2025\/","title":{"rendered":"\u201cLa creatividad se entrena, y est\u00e1 m\u00e1s presente en nuestra vida de lo que imaginamos\u201d"},"content":{"rendered":"<h3 style=\"text-align: justify\" data-start=\"61\" data-end=\"158\">Estudiantes del Grado en Publicidad y RRPP de la UAO CEU en Brother Barcelona (julio de 2025)<\/h3>\n<p style=\"text-align: justify\" data-start=\"160\" data-end=\"515\"><strong data-start=\"160\" data-end=\"178\">Julio de 2025.<\/strong> Un grupo de estudiantes de tercero y cuarto de Publicidad y Relaciones P\u00fablicas de la <em data-start=\"231\" data-end=\"259\">Universitat Abat Oliba CEU<\/em> vivi\u00f3 un curso intensivo de creatividad en <a href=\"https:\/\/barcelona.brotherad.com\/\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"333\" data-end=\"371\">Brother BCN<\/strong>.<\/a> El curso, totalmente gratuito, pudo realizarse gracias a la gesti\u00f3n de <strong data-start=\"444\" data-end=\"470\">Marta Mart\u00edn de Brother,<\/strong>\u00a0al director de los estudios de Publicidad: <a href=\"https:\/\/www.uaoceu.es\/grado-en-publicidad-y-rr-pp\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"398\" data-end=\"441\">Alfonso Freire S\u00e1nchez <\/strong><\/a>y a la gesti\u00f3n de las delegadas<strong data-start=\"398\" data-end=\"441\"> Judit Guerrero y Silvia Almaz\u00e1n.<\/strong><\/p>\n<p style=\"text-align: justify\" data-start=\"160\" data-end=\"515\">El objetivo de este curso era enfrentar a los estudiantes frente a dudas cl\u00e1sicas como:<\/p>\n<blockquote data-start=\"517\" data-end=\"640\">\n<p data-start=\"519\" data-end=\"640\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u201cYo no soy creativa\/o.\u201d<\/span><br data-start=\"556\" data-end=\"559\" \/><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u201cLa creatividad no es lo m\u00edo.\u201d<\/span><br data-start=\"598\" data-end=\"601\" \/><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u201cEsa tarea mejor que la haga un creativo.\u201d<\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify\" data-start=\"642\" data-end=\"679\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">La masterclass liderada por <strong data-start=\"28\" data-end=\"55\">Humberto Torcal Nogales<\/strong>, <strong data-start=\"57\" data-end=\"74\">Nerina\u00a0Sapino<\/strong> y con el apoyo del alumni <strong data-start=\"77\" data-end=\"102\">\u00c1lvaro Heredero Mar\u00edn<\/strong> demostr\u00f3 todo lo contrario: la creatividad se entrena, se observa y se vive. Aqu\u00ed os dejamos info sobre ellos:<\/span><\/p>\n<ul>\n<li style=\"text-align: justify\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"><strong data-start=\"0\" data-end=\"27\" data-is-only-node=\"\">Humberto Torcal Nogales<\/strong>, director creativo que trabaja para grandes marcas como Domino\u2019s, IKEA o FCB, y director de su propia agencia iBoo Agency\u202f.<\/span><\/li>\n<li style=\"text-align: justify\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"><strong data-start=\"0\" data-end=\"17\" data-is-only-node=\"\">Nerina Sapino<\/strong>, Creative Supervisor en Ogilvy y referente en Taller de Ideas, profesora de index conceptual y direcci\u00f3n del discurso visual\u202f.<\/span><\/li>\n<li style=\"text-align: justify\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"><strong data-start=\"0\" data-end=\"25\" data-is-only-node=\"\">\u00c1lvaro Heredero Mar\u00edn<\/strong>, exalumno de Brother y de la UAO CEU, ejemplo de perseverancia creativa desde primer a\u00f1o.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify\" data-start=\"686\" data-end=\"729\">Una escuela que ense\u00f1a \u201chaciendo\u201d<\/h3>\n<p style=\"text-align: justify\" data-start=\"731\" data-end=\"806\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Brother Barcelona se define como <em data-start=\"33\" data-end=\"79\">una escuela de creatividad referente mundial<\/em> que funciona como laboratorio de ideas aplicadas y aprendizaje activo, Se construye bajo la mentalidad de \u201cdoer\u201d (hacedor) del modelo formativo m\u00e1s premiado (Cannes Lions 2021 y 2023).<\/span><\/p>\n<p style=\"text-align: justify\" data-start=\"808\" data-end=\"845\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">En esta edici\u00f3n, la sesi\u00f3n se enmarc\u00f3 en el taller <em data-start=\"51\" data-end=\"98\">\u201cCreatividad publicitaria aplicada a tu vida\u201d<\/em>, un reto centrado en identificar un problema cotidiano \u2014tan simple como \u00fatil\u2014 y transformarlo en campa\u00f1a real con prop\u00f3sito.<\/span><\/p>\n<h3 style=\"text-align: justify\" data-start=\"1160\" data-end=\"1197\">Lo que realmente aprendimos<\/h3>\n<p style=\"text-align: justify\" data-start=\"1199\" data-end=\"1238\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Gracias a esta experiencia, los estudiantes aprendieron que:<\/span><\/p>\n<ul style=\"text-align: justify\" data-start=\"1240\" data-end=\"1369\">\n<li data-start=\"1240\" data-end=\"1283\">\n<p data-start=\"1242\" data-end=\"1283\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">La <strong data-start=\"3\" data-end=\"32\">creatividad es un m\u00fasculo<\/strong> que se ejercita con observaci\u00f3n constante y conexi\u00f3n de ideas.<\/span><\/p>\n<\/li>\n<li data-start=\"1284\" data-end=\"1327\">\n<p data-start=\"1286\" data-end=\"1327\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Que no hace falta ser \u201ccreativo intuitivo\u201d: cualquiera puede proponer soluciones con sentido si se atreve a participar.<\/span><\/p>\n<\/li>\n<li data-start=\"1328\" data-end=\"1369\">\n<p data-start=\"1330\" data-end=\"1369\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">La importancia de <strong data-start=\"18\" data-end=\"40\">trabajar en equipo<\/strong>: combinar miradas diferentes genera campa\u00f1as m\u00e1s s\u00f3lidas.<\/span><\/p>\n<\/li>\n<\/ul>\n<blockquote data-start=\"1452\" data-end=\"1493\">\n<p data-start=\"1454\" data-end=\"1493\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u201cMe quedo con una idea muy clara: la creatividad se entrena, y est\u00e1 m\u00e1s presente en nuestra vida de lo que imaginamos.\u201d\u00a0 <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7353848349369819138\/\">Silvia Almaz\u00e1n<\/a><\/span><\/p>\n<\/blockquote>\n<blockquote data-start=\"1506\" data-end=\"1547\">\n<p data-start=\"1508\" data-end=\"1547\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u201cUn cierre simb\u00f3lico y lleno de significado (\u2026) Todav\u00eda no me atrevo a decir con total seguridad \u2018soy creativa\u2019, pero sesiones como la de Brother [\u2026] me ayudan a crecer y a cre\u00e9rmelo un poco m\u00e1s cada d\u00eda.\u201d <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7353671271575969816\/\">Judit Guerrero.<\/a><\/span><\/p>\n<\/blockquote>\n<figure id=\"attachment_1655\" aria-describedby=\"caption-attachment-1655\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1655 size-full\" src=\"https:\/\/blogs.uao.es\/publicidad-rrpp\/wp-content\/uploads\/sites\/14\/2025\/08\/BrotherBCN-y-UAOCEU-scaled.jpeg\" alt=\"Colaboraci\u00f3n entre Brother BCN y UAO CEU\" width=\"1920\" height=\"2560\" srcset=\"https:\/\/blogs.uao.es\/publicidad-rrpp\/wp-content\/uploads\/sites\/14\/2025\/08\/BrotherBCN-y-UAOCEU-scaled.jpeg 1920w, https:\/\/blogs.uao.es\/publicidad-rrpp\/wp-content\/uploads\/sites\/14\/2025\/08\/BrotherBCN-y-UAOCEU-203x270.jpeg 203w, https:\/\/blogs.uao.es\/publicidad-rrpp\/wp-content\/uploads\/sites\/14\/2025\/08\/BrotherBCN-y-UAOCEU-768x1024.jpeg 768w, https:\/\/blogs.uao.es\/publicidad-rrpp\/wp-content\/uploads\/sites\/14\/2025\/08\/BrotherBCN-y-UAOCEU-1152x1536.jpeg 1152w, https:\/\/blogs.uao.es\/publicidad-rrpp\/wp-content\/uploads\/sites\/14\/2025\/08\/BrotherBCN-y-UAOCEU-1536x2048.jpeg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption id=\"caption-attachment-1655\" class=\"wp-caption-text\">Estudiantes de Publicidad y RRPP en la Escuela Brother BCN<\/figcaption><\/figure>\n<h3 style=\"text-align: justify\" data-start=\"1554\" data-end=\"1612\">El valor del aprendizaje pr\u00e1ctico para la UAO CEU<\/h3>\n<p style=\"text-align: justify\" data-start=\"1614\" data-end=\"1693\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">La titulaci\u00f3n de <strong><a href=\"https:\/\/www.uaoceu.es\/grado-en-publicidad-y-rr-pp\" target=\"_blank\" rel=\"noopener\">Publicidad y RRPP<\/a> de la UAO CEU<\/strong> apuesta por el modelo <em data-start=\"35\" data-end=\"54\">learning by doing<\/em>: proyectos reales, feedback profesional y actividades vinculadas con agencias. Del mismo modo, Brother Barcelona complementa esa filosof\u00eda enfocando al estudiante hacia el mundo real de la creatividad.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estudiantes del Grado en Publicidad y RRPP de la UAO CEU en Brother Barcelona (julio de 2025) Julio de 2025. Un grupo de estudiantes de&hellip;<\/p>\n","protected":false},"author":47,"featured_media":1655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,4,6,7,1],"tags":[571,624,622,623,625],"class_list":["post-1654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumnos","category-cursos","category-eventos","category-ex-alumnos","category-general","tag-alumni-publicidad","tag-brother-bcn-uao-ceu","tag-creatividad-publicitaria","tag-cursos-de-creatividad","tag-publicidad-innovacion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cLa creatividad se entrena, y est\u00e1 m\u00e1s presente en nuestra vida de lo que imaginamos\u201d - Ci\u00e8ncies de la Comunicaci\u00f3: Publicitat i RR.PP.<\/title>\n<meta name=\"description\" content=\"Estudiantes de Publicidad y RRPP de la UAO CEU participaron en la masterclass Creatividad publicitaria aplicada a tu vida en Brother Barcelona (jul.\u202f2025), liderada por Humberto Torcal, Nerina Sapino y \u00c1lvaro Heredero.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.uao.es\/publicidad-rrpp\/2025\/08\/04\/creatividad-publicitaria-brother-barcelona-uao-ceu-julio-2025\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cLa creatividad se entrena, y est\u00e1 m\u00e1s presente en nuestra vida de lo que imaginamos\u201d - 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