{"id":1574,"date":"2024-10-14T06:57:45","date_gmt":"2024-10-14T05:57:45","guid":{"rendered":"https:\/\/blogs.uao.es\/publicidad-rrpp\/?p=1574"},"modified":"2024-10-15T06:37:37","modified_gmt":"2024-10-15T05:37:37","slug":"branding","status":"publish","type":"post","link":"https:\/\/blogs.uao.es\/publicidad-rrpp\/2024\/10\/14\/branding\/","title":{"rendered":"Ariadna Gonz\u00e1lez y las estrategias de branding para diferenciar las marcas"},"content":{"rendered":"<h3>La magia del branding: \u00bfpor qu\u00e9 una asignatura sobre marcas?<\/h3>\n<p>El branding no es solo tener un logo bonito; es mucho m\u00e1s profundo que eso. Se trata de c\u00f3mo una marca se posiciona en la mente de las personas, construyendo su identidad a partir de sus valores y comunicando de manera efectiva su raz\u00f3n de ser. En un mercado saturado de opciones, el branding es lo que diferencia a una marca de otra. Sin una estrategia clara, una marca puede f\u00e1cilmente desaparecer en el ruido competitivo.<\/p>\n<p>En la asignatura <em>Creaci\u00f3n y Gesti\u00f3n de Marcas<\/em>, impartida por la publicitaria y ex alumna <strong>Ariadna Gonz\u00e1lez Benzal<\/strong>, los estudiantes aprenden a dominar todas las facetas de esta disciplina. Ariadna, quien trabaja en la agencia <a href=\"https:\/\/summa.es\/\" target=\"_blank\" rel=\"noopener\">Summa Branding<\/a> y ha colaborado con grandes marcas como <em>Volkswagen<\/em>, ense\u00f1a a sus estudiantes a crear marcas y a gestionarlas a lo largo del tiempo. Adem\u00e1s, en sus clases se profundiza en c\u00f3mo adaptar las marcas a los cambios del mercado y mantenerlas siempre relevantes y estrategias de rebranding, reposicionamiento y marcas con causa.<\/p>\n<h3>\u00bfPor qu\u00e9 es tan importante el branding?<\/h3>\n<p>El branding es mucho m\u00e1s que la imagen de una marca; es su esencia. A trav\u00e9s de \u00e9l, las marcas no solo se proyectan, sino que tambi\u00e9n generan una conexi\u00f3n emocional con los consumidores. Una buena marca no solo vende productos, tambi\u00e9n conecta emocionalmente. Hoy en d\u00eda, los consumidores buscan experiencias y valores que reflejen sus propias creencias. Por eso, el branding no solo facilita las ventas, sino que tambi\u00e9n crea relaciones duraderas con los clientes.<\/p>\n<h3>\u00bfQu\u00e9 ofrece la asignatura de Creaci\u00f3n y Gesti\u00f3n de Marcas?<\/h3>\n<p>En <a href=\"https:\/\/www.uaoceu.es\/grado-en-publicidad-y-rr-pp\" target=\"_blank\" rel=\"noopener\"><em>Creaci\u00f3n y Gesti\u00f3n de Marcas<\/em><\/a>, los estudiantes descubren c\u00f3mo desarrollar marcas desde cero, d\u00e1ndoles una personalidad, un tono de voz y una estrategia de comunicaci\u00f3n que resuene con su p\u00fablico objetivo. Tambi\u00e9n analizan casos de \u00e9xito, aprendiendo c\u00f3mo ciertas marcas logran destacarse en mercados saturados. Ariadna ense\u00f1a a sus estudiantes a crear marcas coherentes, que inspiren confianza y generen lealtad. Adem\u00e1s, muestra c\u00f3mo gestionar estas marcas a lo largo del tiempo, adapt\u00e1ndolas a las nuevas realidades del mercado.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La magia del branding: \u00bfpor qu\u00e9 una asignatura sobre marcas? El branding no es solo tener un logo bonito; es mucho m\u00e1s profundo que eso.&hellip;<\/p>\n","protected":false},"author":47,"featured_media":1576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,4,6,7,1,9,10],"tags":[571,570,45,48,569,101],"class_list":["post-1574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumnos","category-cursos","category-eventos","category-ex-alumnos","category-general","category-noticias","category-profesores","tag-alumni-publicidad","tag-ariadna-gonzalez","tag-brand-insights","tag-branding","tag-creacion-de-marcas","tag-identidad-corporativa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ariadna Gonz\u00e1lez y las estrategias de branding para diferenciar las marcas - Ci\u00e8ncies de la Comunicaci\u00f3: Publicitat i RR.PP.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.uao.es\/publicidad-rrpp\/2024\/10\/14\/branding\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ariadna Gonz\u00e1lez y las estrategias de branding para diferenciar las marcas - Ci\u00e8ncies de la Comunicaci\u00f3: Publicitat i RR.PP.\" \/>\n<meta property=\"og:description\" content=\"La magia del branding: \u00bfpor qu\u00e9 una asignatura sobre marcas? 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