{"id":1434,"date":"2019-11-25T15:50:04","date_gmt":"2019-11-25T14:50:04","guid":{"rendered":"https:\/\/blogs.uao.es\/publicidad-rrpp\/?p=1434"},"modified":"2019-11-25T15:50:04","modified_gmt":"2019-11-25T14:50:04","slug":"josep-ma-brugues-explica-como-gestiono-la-comunicacion-de-crisis-de-port-aventura","status":"publish","type":"post","link":"https:\/\/blogs.uao.es\/publicidad-rrpp\/2019\/11\/25\/josep-ma-brugues-explica-como-gestiono-la-comunicacion-de-crisis-de-port-aventura\/","title":{"rendered":"Josep M\u00aa Brugu\u00e9s explica c\u00f3mo gestion\u00f3 la comunicaci\u00f3n de crisis de Port Aventura"},"content":{"rendered":"

Josep M\u00aa Brugu\u00e9s<\/a> explica c\u00f3mo gestion\u00f3 la comunicaci\u00f3n de crisis de Port Aventura<\/a> cuando era DirCom del parque tem\u00e1tico<\/h1>\n

Un a\u00f1o m\u00e1s, y ya van catorce, el consultor en comunicaci\u00f3n Josep M\u00aa Brugu\u00e9s asisti\u00f3 a la Universitat Abat Oliba CEU<\/a> para explicar c\u00f3mo gestion\u00f3, en el a\u00f1o 1997, la comunicaci\u00f3n de crisis provocada por el accidente mortal que se produjo en la atracci\u00f3n Stampida de Port Aventura. En aquel entonces, Brugu\u00e9s era el director de Comunicaci\u00f3n (DirCom) del parque tem\u00e1tico de Vilaseca-Salou.<\/h2>\n
<\/h6>\n
Brugu\u00e9s comenz\u00f3 recordando que \u201cla importancia de una crisis depende de la percepci\u00f3n que la opini\u00f3n p\u00fablica tenga sobre ella\u201d. En este sentido, insisti\u00f3 en que \u201cla peor crisis es esconderse porque si no dices lo que eres, otro lo har\u00e1 por ti\u201d.<\/h6>\n
\"\"
Josep M\u00aa Brugu\u00e9s explica c\u00f3mo gestion\u00f3 la comunicaci\u00f3n de crisis de Port Aventura<\/figcaption><\/figure>\n

En cuanto a Port Aventura se refiere, explic\u00f3 que antes de que el parque abriera sus puertas al p\u00fablico en mayo de 1995 elabor\u00f3 el correspondiente Manual de Crisis<\/strong> que establec\u00eda cu\u00e1les pod\u00edan tener lugar, c\u00f3mo actuar frente a cada una de ellas, qu\u00e9 estrategias seguir en cada caso, con qu\u00e9 herramientas y para qu\u00e9 p\u00fablicos objetivo.<\/p>\n

En la gesti\u00f3n concreta del accidente en Estampida<\/strong>, asegur\u00f3 que el comit\u00e9 de crisis encargado de su gesti\u00f3n tard\u00f3 como m\u00e1ximo en reunirse una hora desde que se produjo, tiempo muy aceptable teniendo en cuenta que sus miembros estaban fuera del parque por ser fin de semana.<\/p>\n

\"\"
Josep M\u00aa Brugu\u00e9s explica c\u00f3mo gestion\u00f3 la comunicaci\u00f3n de crisis de Port Aventura<\/figcaption><\/figure>\n

Por lo que a los medios de comunicaci\u00f3n se refiere, Brugu\u00e9s puso de manifiesto que atendi\u00f3 de media a m\u00e1s de 70 entrevistas diarias. Entonces prioriz\u00f3 a las radios por su inmediatez<\/strong>. Tras ellas se centr\u00f3 en las televisiones y la prensa escrita. Hoy en d\u00eda, priorizaremos las redes sociales y la p\u00e1gina web, afirm\u00f3.<\/p>\n

Josep M\u00aa Brugu\u00e9s, consultor en comunicaci\u00f3n con una dilatada experiencia profesional, es especialista en comunicaci\u00f3n de crisis y formaci\u00f3n de portavoces<\/strong>. Tambi\u00e9n es profesor en la Facultad de Comunicaci\u00f3n Blanquerna y en la Universitat Pompeu Fabra. Completa su experiencia como asesor laboral en el Col\u00b7legi de Periodistes de Catalunya y formador en Dale Carnegie. Adem\u00e1s, es asesor en comunicaci\u00f3n en diversas empresas e instituciones.<\/p>\n

Brugu\u00e9s explic\u00f3 este caso pr\u00e1ctico a los estudiantes de la asignatura Comunicaci\u00f3n Institucional y Corporativa<\/strong> de tercer curso del Grado en Publicidad y Relaciones P\u00fablicas.<\/p>\n

\n

Albert Maruny Gispert<\/span><\/p>\n

Profesor de la asignatura Comunicaci\u00f3n Institucional y Corporativa del Grado en Publicidad y Relaciones P\u00fablicas<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Josep M\u00aa Brugu\u00e9s explica c\u00f3mo gestion\u00f3 la comunicaci\u00f3n de crisis de Port Aventura cuando era DirCom del parque tem\u00e1tico Un a\u00f1o m\u00e1s, y ya van…<\/p>\n","protected":false},"author":47,"featured_media":1435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,4,6,9,229,10,12],"tags":[523,54,58,524,525,231,146,147,150,177,178,179],"class_list":["post-1434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumnos","category-cursos","category-eventos","category-noticias","category-ponencias","category-profesores","category-tendencias","tag-brugues","tag-ceu","tag-comunicacion","tag-crisis","tag-gestion-crisis","tag-port-aventura","tag-protocolo","tag-publicidad","tag-publicitat-i-rrpp","tag-uao","tag-uao-ceu","tag-universitat-abat-oliba"],"acf":[],"yoast_head":"\nJosep M\u00aa Brugu\u00e9s explica c\u00f3mo gestion\u00f3 la comunicaci\u00f3n de crisis de Port Aventura - 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