{"id":1282,"date":"2018-12-17T11:26:50","date_gmt":"2018-12-17T11:26:50","guid":{"rendered":"https:\/\/blogs.uao.es\/publicidad-rrpp\/?p=1282"},"modified":"2018-12-17T11:40:26","modified_gmt":"2018-12-17T11:40:26","slug":"la-infografia-una-herramienta-de-comunicacion-eficaz","status":"publish","type":"post","link":"https:\/\/blogs.uao.es\/publicidad-rrpp\/2018\/12\/17\/la-infografia-una-herramienta-de-comunicacion-eficaz\/","title":{"rendered":"La infograf\u00eda, una herramienta de comunicaci\u00f3n eficaz"},"content":{"rendered":"<div style=\"text-align: justify\">Una de las herramientas m\u00e1s eficaces de la comunicaci\u00f3n visual en la actual es la <strong>infograf\u00eda.<\/strong><\/div>\n<div style=\"text-align: justify\"><\/div>\n<div style=\"text-align: justify\"><\/div>\n<div style=\"text-align: justify\">Entendemos<strong> infograf\u00eda como una representaci\u00f3n figurativa y gr\u00e1fica en la que se interpreta y presenta un contenido intelectual concreto<\/strong>, incluyendo datos, iconos o frases que resumen dicho contenido y lo hacen m\u00e1s ameno, eficaz y \u00e1gil.<\/div>\n<div style=\"text-align: justify\"><\/div>\n<div style=\"text-align: justify\"><\/div>\n<div style=\"text-align: justify\">En los \u00faltimos a\u00f1os, se han incrementado exponencialmente la generaci\u00f3n de infograf\u00edas, en parte, gracias a la irrupci\u00f3n de Linkedin e Instagram, dos redes sociales que son eminentemente visuales y poco textuales y descriptivas.<\/div>\n<div style=\"text-align: justify\"><\/div>\n<div style=\"text-align: justify\"><\/div>\n<div style=\"text-align: justify\">Siguiendo pues este estilo de las infograf\u00edas, hoy queremos demostrar que una imagen vale m\u00e1s que mil palabras con una peque\u00f1a muestra de las geniales creaciones infogr\u00e1ficas que han hecho algunos de los estudiantes de Marketing y Publicidad en el marco de la asignatura de <strong>Audit y Com. Interna<\/strong> que imparte\u00a0 la Dra. <a href=\"https:\/\/www.linkedin.com\/in\/montsevidalm\/\" target=\"_blank\" rel=\"noopener noreferrer\">Montse Vidal.\u00a0<\/a>\u00a0Estas infograf\u00edas est\u00e1n hechas a ra\u00edz del debate a tres bandas sobre comunicaci\u00f3n interna que se produjo en noviembre en la <a href=\"http:\/\/www.uaoceu.es\" target=\"_blank\" rel=\"noopener noreferrer\">UAOCEU<\/a> entre <strong>Joan Costa, Alejandro Formanchuk y\u00a0 Guillermo Bosovsky.<\/strong><\/div>\n<div style=\"text-align: justify\"><\/div>\n<div style=\"text-align: justify\"><\/div>\n<div style=\"text-align: justify\"><\/div>\n<div style=\"text-align: justify\"><\/div>\n<div style=\"text-align: justify\">\n<figure id=\"attachment_1284\" aria-describedby=\"caption-attachment-1284\" style=\"width: 200px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1284\" src=\"https:\/\/blogs.uao.es\/publicidad-rrpp\/wp-content\/uploads\/sites\/14\/2018\/12\/Esther-Abizanda_-Infograf\u00eda-debate-comunicaci\u00f3n-corporativa-1-251x1024.png\" alt=\"\" width=\"200\" height=\"815\" srcset=\"https:\/\/blogs.uao.es\/publicidad-rrpp\/wp-content\/uploads\/sites\/14\/2018\/12\/Esther-Abizanda_-Infograf\u00eda-debate-comunicaci\u00f3n-corporativa-1-251x1024.png 251w, https:\/\/blogs.uao.es\/publicidad-rrpp\/wp-content\/uploads\/sites\/14\/2018\/12\/Esther-Abizanda_-Infograf\u00eda-debate-comunicaci\u00f3n-corporativa-1-768x3129.png 768w, https:\/\/blogs.uao.es\/publicidad-rrpp\/wp-content\/uploads\/sites\/14\/2018\/12\/Esther-Abizanda_-Infograf\u00eda-debate-comunicaci\u00f3n-corporativa-1.png 800w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><figcaption id=\"caption-attachment-1284\" class=\"wp-caption-text\">Infograf\u00eda realizada por la estudiante Esther Abizanda<\/figcaption><\/figure>\n<\/div>\n<div style=\"text-align: justify\"><\/div>\n<div style=\"text-align: justify\">\n<figure id=\"attachment_1285\" aria-describedby=\"caption-attachment-1285\" style=\"width: 200px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1285\" src=\"https:\/\/blogs.uao.es\/publicidad-rrpp\/wp-content\/uploads\/sites\/14\/2018\/12\/Infograf\u00eda-Laura-Marim\u00f3n-238x1024.png\" alt=\"\" width=\"200\" height=\"859\" srcset=\"https:\/\/blogs.uao.es\/publicidad-rrpp\/wp-content\/uploads\/sites\/14\/2018\/12\/Infograf\u00eda-Laura-Marim\u00f3n-70x300.png 70w, https:\/\/blogs.uao.es\/publicidad-rrpp\/wp-content\/uploads\/sites\/14\/2018\/12\/Infograf\u00eda-Laura-Marim\u00f3n-768x3300.png 768w, https:\/\/blogs.uao.es\/publicidad-rrpp\/wp-content\/uploads\/sites\/14\/2018\/12\/Infograf\u00eda-Laura-Marim\u00f3n.png 1600w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><figcaption id=\"caption-attachment-1285\" class=\"wp-caption-text\">Infograf\u00eda realizada por la estudiante Laura Marim\u00f3n<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Una de las herramientas m\u00e1s eficaces de la comunicaci\u00f3n visual en la actual es la infograf\u00eda. Entendemos infograf\u00eda como una representaci\u00f3n figurativa y gr\u00e1fica en&hellip;<\/p>\n","protected":false},"author":47,"featured_media":1292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,6,9,10,12],"tags":[233,63,234,140,147,150,165,177,178,179],"class_list":["post-1282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumnos","category-eventos","category-noticias","category-profesores","category-tendencias","tag-audit","tag-creatividad","tag-infografia","tag-posicionamiento","tag-publicidad","tag-publicitat-i-rrpp","tag-storytelling","tag-uao","tag-uao-ceu","tag-universitat-abat-oliba"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La infograf\u00eda, una herramienta de comunicaci\u00f3n eficaz - Ci\u00e8ncies de la Comunicaci\u00f3: Publicitat i RR.PP.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.uao.es\/publicidad-rrpp\/2018\/12\/17\/la-infografia-una-herramienta-de-comunicacion-eficaz\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La infograf\u00eda, una herramienta de comunicaci\u00f3n eficaz - Ci\u00e8ncies de la Comunicaci\u00f3: Publicitat i RR.PP.\" \/>\n<meta property=\"og:description\" content=\"Una de las herramientas m\u00e1s eficaces de la comunicaci\u00f3n visual en la actual es la infograf\u00eda. 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