{"id":572,"date":"2016-04-14T15:44:28","date_gmt":"2016-04-14T15:44:28","guid":{"rendered":"https:\/\/blogs.uao.es\/periodismo\/?p=572"},"modified":"2016-04-14T15:44:28","modified_gmt":"2016-04-14T15:44:28","slug":"es-mejor-prevenir-que-curar","status":"publish","type":"post","link":"https:\/\/blogs.uao.es\/periodismo\/2016\/04\/14\/es-mejor-prevenir-que-curar\/","title":{"rendered":"&#8216;Es mejor prevenir que curar&#8217;"},"content":{"rendered":"<p>Josep M\u00aa Brugu\u00e9s, ex director de comunicaci\u00f3n de Port Aventura, acudi\u00f3 el pasado 3 de abril a la Universitat Abat Oliba CEU para impartir una conferencia a los alumnos de Publicidad y Periodismo sobre planificaci\u00f3n estrat\u00e9gica de comunicaci\u00f3n y gesti\u00f3n de crisis.<br \/>\nBrugu\u00e9s relat\u00f3 durante el acto su experiencia al frente del departamento de comunicaci\u00f3n de Port Aventura en el a\u00f1o 1997, cuando un hombre de 32 a\u00f1os muri\u00f3 tras salir disparado de la atracci\u00f3n Stampida. La situaci\u00f3n de crisis que gener\u00f3 se resolvi\u00f3 gracias a haber elaborado previamente un listado sobre posibles escenarios de crisis.<br \/>\nTras una exposici\u00f3n cronol\u00f3gica de todos los hechos, narrando c\u00f3mo se gestion\u00f3 el d\u00eda a d\u00eda de la crisis por el accidente, el ex director de comunicaci\u00f3n de Port Aventura afirm\u00f3 a los alumnos que <strong>\u201chay situaciones cr\u00edticas que las podemos solucionar si antes las pensamos\u201d<\/strong>.<br \/>\nBrugu\u00e9s es licenciado en Periodismo por la Universitat Aut\u00f2noma de Barcelona. Complet\u00f3 sus estudios en Seattle (Estados Unidos) y ha trabajado para varias multinacionales en gabinetes de comunicaci\u00f3n. Actualmente, combina su trabajo con la docencia en varias universidades.<\/p>\n<figure id=\"attachment_576\" aria-describedby=\"caption-attachment-576\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-576\" src=\"https:\/\/blogs.uao.es\/periodismo\/files\/2016\/04\/blog-periodismo.jpg\" alt=\"\" width=\"550\" height=\"386\" \/><figcaption id=\"caption-attachment-576\" class=\"wp-caption-text\">Foto de Marina Yeves<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Josep M\u00aa Brugu\u00e9s, ex director de comunicaci\u00f3n de Port Aventura, acudi\u00f3 el pasado 3 de abril a la Universitat Abat Oliba CEU para impartir una&hellip;<\/p>\n","protected":false},"author":44,"featured_media":576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Es mejor prevenir que curar&#039; - Ci\u00e8ncies de la Comunicaci\u00f3: Periodisme<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.uao.es\/periodismo\/2016\/04\/14\/es-mejor-prevenir-que-curar\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Es mejor prevenir que curar&#039; - Ci\u00e8ncies de la Comunicaci\u00f3: Periodisme\" \/>\n<meta property=\"og:description\" content=\"Josep M\u00aa Brugu\u00e9s, ex director de comunicaci\u00f3n de Port Aventura, acudi\u00f3 el pasado 3 de abril a la Universitat Abat Oliba CEU para impartir una&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.uao.es\/periodismo\/2016\/04\/14\/es-mejor-prevenir-que-curar\/\" \/>\n<meta property=\"og:site_name\" content=\"Ci\u00e8ncies de la Comunicaci\u00f3: Periodisme\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-14T15:44:28+00:00\" \/>\n<meta name=\"author\" content=\"Jos\u00e9 I. 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