{"id":492,"date":"2016-01-28T09:19:26","date_gmt":"2016-01-28T09:19:26","guid":{"rendered":"https:\/\/blogs.uao.es\/periodismo\/?p=492"},"modified":"2016-01-28T09:19:26","modified_gmt":"2016-01-28T09:19:26","slug":"los-retos-que-esperan-a-la-comunicacion","status":"publish","type":"post","link":"https:\/\/blogs.uao.es\/periodismo\/2016\/01\/28\/los-retos-que-esperan-a-la-comunicacion\/","title":{"rendered":"Los retos que esperan a la comunicaci\u00f3n"},"content":{"rendered":"<p>Los retos de la comunicaci\u00f3n cada vez son mayores y el sector no puede dejar pasar un d\u00eda sin conocerlos. Por eso se ponen en marcha estudios, informes, jornadas y encuentros de todo tipo para conocer estos desaf\u00edos de primera mano.<\/p>\n<p>Esto es lo que viene haciendo desde hace tiempo el <strong>estudio <em>ECM-European Communication Monitor<\/em><\/strong> que, a partir de encuestas a comunicadores europeos, publica cada a\u00f1o un informe que representa la \u00faltima fotograf\u00eda de la comunicaci\u00f3n estrat\u00e9gica en Europa.<\/p>\n<p>En un <a href=\"http:\/\/www.communicationmonitor.eu\" target=\"_blank\">sesudo trabajo<\/a>\u00a0se dan a conocer las <strong>tendencias en gesti\u00f3n de la comunicaci\u00f3n<\/strong> y se analiza el escenario cambiante para la profesi\u00f3n en Europa.<img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-497\" src=\"https:\/\/blogs.uao.es\/periodismo\/files\/2016\/01\/acto-560x420.jpg\" alt=\"acto\" width=\"560\" height=\"420\" \/><\/p>\n<p>La imagen del ejercicio 2015, despu\u00e9s de 2.253, revela que el principal reto de los comunicadores espa\u00f1oles, con mayor intensidad que al resto de Europa, es <strong>vincular las estrategias corporativa y comunicativa<\/strong>. Esta conclusi\u00f3n es la que pronunci\u00f3 la doctora \u00c1ngeles Moreno, investigadora y profesora de la Universidad Rey Juan Carlos I el pasado 26 de enero en la C\u00e1mara de Comercio de Barcelona.<\/p>\n<p>En el acto, al que acudieron los doctores Jos\u00e9 Ignacio Castell\u00f3, director del Departamento de Ciencias de la Comunicaci\u00f3n, y Andreu Barrabino, vicedecano de Publicidad y Relaciones P\u00fablicas, ambos de la <a href=\"http:\/\/www.uaoceu.es\" target=\"_blank\">Universitat Abat Oliba CEU<\/a>, tambi\u00e9n se destac\u00f3 la contribuci\u00f3n de la comunicaci\u00f3n en los objetivos organizacionales, el protagonismo del <em>big data<\/em> y un cierto olvido del sector por el reto del mundo digital frente a otros desaf\u00edos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los retos de la comunicaci\u00f3n cada vez son mayores y el sector no puede dejar pasar un d\u00eda sin conocerlos. Por eso se ponen en&hellip;<\/p>\n","protected":false},"author":2,"featured_media":494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los retos que esperan a la comunicaci\u00f3n - Ci\u00e8ncies de la Comunicaci\u00f3: Periodisme<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.uao.es\/periodismo\/2016\/01\/28\/los-retos-que-esperan-a-la-comunicacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los retos que esperan a la comunicaci\u00f3n - Ci\u00e8ncies de la Comunicaci\u00f3: Periodisme\" \/>\n<meta property=\"og:description\" content=\"Los retos de la comunicaci\u00f3n cada vez son mayores y el sector no puede dejar pasar un d\u00eda sin conocerlos. 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