{"id":362,"date":"2014-10-03T09:50:11","date_gmt":"2014-10-03T07:50:11","guid":{"rendered":"https:\/\/blogs.uao.es\/masterpostproduccionaudiovisual\/?p=362"},"modified":"2014-10-03T09:50:11","modified_gmt":"2014-10-03T07:50:11","slug":"la-television-ott-crece-dia-a-dia","status":"publish","type":"post","link":"https:\/\/blogs.uao.es\/masterpostproduccionaudiovisual\/la-television-ott-crece-dia-a-dia\/","title":{"rendered":"La Televisi\u00f3n OTT crece d\u00eda a d\u00eda"},"content":{"rendered":"<p><a href=\"https:\/\/blogs.uao.es\/masterpostproduccionaudiovisual\/2014\/la-television-ott-crece-dia-a-dia\/tv-screen-wall_1\/\" rel=\"attachment wp-att-363\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-363\" src=\"https:\/\/blogs.uao.es\/masterpostproduccionaudiovisual\/files\/2014\/09\/TV-screen-wall_1-300x162.jpg\" alt=\"Un sistema de televisi\u00f3n con futuro\" width=\"300\" height=\"162\" \/><\/a><\/p>\n<p>El sector de la Televisi\u00f3n OTT dipone de nuevos datos interesantes. Seg\u00fan publica <a title=\"Panorama Audiovisual\" href=\"http:\/\/www.panoramaaudiovisual.com\/\" target=\"_blank\">Panorama Audiovisual<\/a>, \u00abLos ingresos derivados de servicios OTT alcanzar\u00e1n, seg\u00fan un informe de Digital TV Research, 42.340 millones de d\u00f3lares en 2020, lo que supone un notable incremento teniendo en cuenta los 3.960 millones registrados en 2010 o los 19.030 millones d\u00f3lares que se esperan para este a\u00f1o\u00bb.<\/p>\n<p>Estos servicios tienen como principal impulsor a Estados Unidos, aunque estamos frente a un mercado maduro que est\u00e1 reduciendo su cuota de mercado. Donde s\u00ed que <strong>est\u00e1 creciendo con fuerza este servicio es en China<\/strong>, donde pasar\u00e1n de apenas 37 millones en 2010 a 3.033 millones en 2020, situando al gigante asi\u00e1tico en el tercer puesto del ranking que lidera Jap\u00f3n.<\/p>\n<p>El estudio de Digital TV Research destaca que la publicidad en televisi\u00f3n y el v\u00eddeo online son el motor principal del despegue del OTT, con unos ingresos de 8.300 millones d\u00f3lares previstos en 2014, frente a los 2.400 millones en 2010. Se espera que el mercado publicitario derivado de esta actividad alcance de aqu\u00ed a seis a\u00f1os los 18.100 millones de d\u00f3lares.<\/p>\n<p>Los ingresos de televisi\u00f3n y suscripci\u00f3n de v\u00eddeo en l\u00ednea pasar\u00e1n, por su parte, de 1.060 millones en 2010 a 7.650 millones de d\u00f3lares en 2014 y una previsi\u00f3n de 16.770 millones en 2020. De esta forma <strong>el SVOD aportar\u00e1 el 40% del total de ingresos de OTT en 2020<\/strong>, frente al 27% en 2010.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El sector de la Televisi\u00f3n OTT dipone de nuevos datos interesantes. Seg\u00fan publica Panorama Audiovisual, \u00abLos ingresos derivados de servicios OTT alcanzar\u00e1n, seg\u00fan un informe&hellip;<\/p>\n","protected":false},"author":2,"featured_media":456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,6],"tags":[34,178,203,214,266,281,284],"class_list":["post-362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual-2","category-novedades","tag-audiovisual","tag-master-postproduccion-audiovisual","tag-ott","tag-postproduccion-audiovisual","tag-television","tag-uao","tag-uaoceu"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Televisi\u00f3n OTT crece d\u00eda a d\u00eda - Postproducci\u00f3n Audiovisual<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.uao.es\/masterpostproduccionaudiovisual\/la-television-ott-crece-dia-a-dia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Televisi\u00f3n OTT crece d\u00eda a d\u00eda - Postproducci\u00f3n Audiovisual\" \/>\n<meta property=\"og:description\" content=\"El sector de la Televisi\u00f3n OTT dipone de nuevos datos interesantes. 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