{"id":876,"date":"2015-10-20T11:05:50","date_gmt":"2015-10-20T10:05:50","guid":{"rendered":"https:\/\/blogs.uao.es\/mastercomunicaciodigital\/?p=876"},"modified":"2015-10-20T11:05:50","modified_gmt":"2015-10-20T10:05:50","slug":"las-landing-pages-desarrolladas-por-el-alumnado","status":"publish","type":"post","link":"https:\/\/blogs.uao.es\/mastercomunicaciodigital\/2015\/10\/20\/las-landing-pages-desarrolladas-por-el-alumnado\/","title":{"rendered":"Las Landing Pages desarrolladas por el alumnado"},"content":{"rendered":"<p>Durante una de las sesiones pasadas del m\u00e1ster los alumnos y alumnas aprendieron qu\u00e9 son, para qu\u00e9 sirven y cu\u00e1ndo utilizar las\u00a0<em>Landing Pages<\/em>. Pero adem\u00e1s, aprendieron a desarrollar las suyas propias.<\/p>\n<p>Las\u00a0<em>landing pages<\/em>\u00a0(p\u00e1ginas de aterrizaje) son aquellas p\u00e1ginas\u00a0que <strong>han sido\u00a0dise\u00f1adas espec\u00edficamente para que la persona que la visite realice una acci\u00f3n concreta<\/strong>. Estas suelen ser muy utilizadas para:<\/p>\n<ul>\n<li>Dirigir el tr\u00e1fico de campa\u00f1as de marketing digital.<\/li>\n<li>Promocionar un producto, servicio, evento o <em>webinar<\/em>.<\/li>\n<li>Aumentar el n\u00famero de suscriptores a una <em>newsletter<\/em>.<\/li>\n<li>Conseguir m\u00e1s registros en una plataforma web.<\/li>\n<li>Informar del lanzamiento cercano de una nueva app.<\/li>\n<li>Realizar una \u00abprueba de humo\u00bb si pensamos crear un producto o servicio nuevo.<\/li>\n<\/ul>\n<p>Adem\u00e1s, los alumnos aprendieron\u00a0cu\u00e1les son los elementos clave que \u00e9stas deben contener para que conviertan m\u00e1s (aumentar el porcentaje de usuarios que llega a la\u00a0<em>landing\u00a0<\/em>y acaba\u00a0realizando la acci\u00f3n que les pedimos).<\/p>\n<p>Aqu\u00ed pod\u00e9is ver <strong>algunas de las\u00a0creaciones<\/strong>:<\/p>\n<p><a href=\"https:\/\/blogs.uao.es\/mastercomunicaciodigital\/files\/2015\/10\/RaduTrascauLanding1.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-886 size-full\" src=\"https:\/\/blogs.uao.es\/mastercomunicaciodigital\/files\/2015\/10\/01.jpg\" alt=\"01\" width=\"565\" height=\"624\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/blogs.uao.es\/mastercomunicaciodigital\/files\/2015\/10\/AnaydSotoLanding.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-887 size-full\" src=\"https:\/\/blogs.uao.es\/mastercomunicaciodigital\/files\/2015\/10\/02.jpg\" alt=\"02\" width=\"565\" height=\"624\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/blogs.uao.es\/mastercomunicaciodigital\/files\/2015\/10\/LaraGomezLanding.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-888 size-full\" src=\"https:\/\/blogs.uao.es\/mastercomunicaciodigital\/files\/2015\/10\/03.jpg\" alt=\"03\" width=\"565\" height=\"624\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/blogs.uao.es\/mastercomunicaciodigital\/files\/2015\/10\/LauraMasseguLanding.png\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-889 size-full\" src=\"https:\/\/blogs.uao.es\/mastercomunicaciodigital\/files\/2015\/10\/04.jpg\" alt=\"04\" width=\"565\" height=\"624\" \/><\/a><\/p>\n<p><em><strong>Disclaimer<\/strong><\/em>: dado que se trata de un ejercicio acad\u00e9mico, los posibles logos y fotograf\u00edas de terceros que aparecen en las\u00a0<em>landing pages<\/em>\u00a0no guardan una relaci\u00f3n real con el m\u00e1ster ni con el alumno. Asimismo,\u00a0tampoco se ha hecho un uso comercial de ellas, tan s\u00f3lo fueron utilizados a modo de aprendizaje.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante una de las sesiones pasadas del m\u00e1ster los alumnos y alumnas aprendieron qu\u00e9 son, para qu\u00e9 sirven y cu\u00e1ndo utilizar las\u00a0Landing Pages. Pero adem\u00e1s,&hellip;<\/p>\n","protected":false},"author":42,"featured_media":883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[109,117],"class_list":["post-876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-instapage","tag-landing-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las Landing Pages desarrolladas por el alumnado - Comunicaci\u00f3n Digital y NNTT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.uao.es\/mastercomunicaciodigital\/2015\/10\/20\/las-landing-pages-desarrolladas-por-el-alumnado\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las Landing Pages desarrolladas por el alumnado - Comunicaci\u00f3n Digital y NNTT\" \/>\n<meta property=\"og:description\" content=\"Durante una de las sesiones pasadas del m\u00e1ster los alumnos y alumnas aprendieron qu\u00e9 son, para qu\u00e9 sirven y cu\u00e1ndo utilizar las\u00a0Landing Pages. 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