{"id":861,"date":"2015-10-08T21:15:34","date_gmt":"2015-10-08T20:15:34","guid":{"rendered":"https:\/\/blogs.uao.es\/mastercomunicaciodigital\/?p=861"},"modified":"2015-10-08T21:15:34","modified_gmt":"2015-10-08T20:15:34","slug":"se-resuelve-el-misterio-sobre-el-no-me-gusta-de-facebook","status":"publish","type":"post","link":"https:\/\/blogs.uao.es\/mastercomunicaciodigital\/2015\/10\/08\/se-resuelve-el-misterio-sobre-el-no-me-gusta-de-facebook\/","title":{"rendered":"Se resuelve el misterio sobre el \u00abNo me gusta\u00bb de Facebook"},"content":{"rendered":"<p>Sin duda se trata de una de las funcionalidades m\u00e1s demandadas de\u00a0los usuarios de Facebook: un <strong>bot\u00f3n de \u00abNo me gusta\u00bb<\/strong> para poder expresar una emoci\u00f3n distinta al establecido \u00abMe gusta\u00bb.<\/p>\n<p>Hace aproximadamente un mes empezaron a salir a flote rumores sobre la posibilidad de introducir el deseado bot\u00f3n, aunque Zuckerberg se neg\u00f3 a compartir exactamente c\u00f3mo ser\u00eda. Pero hoy\u00a0Facebook se ha pronunciado y resulta que <strong>los espa\u00f1oles estamos de suerte<\/strong>.<\/p>\n<p>A partir de ma\u00f1ana, algunos usuarios de Facebook, concretamente de Irlanda y Espa\u00f1a\u00a0podr\u00e1n probar una nueva funcionalidad llamada\u00a0<em><strong>Reactions<\/strong>. <\/em>Se trata de un conjunto de emoticonos que permitir\u00e1n a los usuarios expresar distintas emociones hacia las publicaciones de sus amigos. Seg\u00fan han dicho \u00e9stos aparecer\u00e1n cuando hagamos clic en el bot\u00f3n de \u00abMe gusta\u00bb, en el caso de la app, o cuando pasemos el cursor por encima, en la versi\u00f3n de escritorio.<\/p>\n<p>Mark Zuckerberg ha declarado que un simple bot\u00f3n de \u00abNo me gusta\u00bb s\u00f3lo causar\u00eda mal ambiente\u00a0en la red social.<\/p>\n<p>Las reacciones que los usuarios podr\u00e1n expresar son:\u00a0\u00abMe Encanta\u00bb, \u00abMe divierte\u00bb, \u00abMe alegra\u00bb, \u00abMe asombra\u00bb, \u00abMe enfada\u00bb y \u00abMe entristece\u00bb.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-863 size-full\" src=\"https:\/\/blogs.uao.es\/mastercomunicaciodigital\/files\/2015\/10\/reactions.png\" alt=\"Facebook Reactions\" width=\"500\" height=\"500\" \/><\/p>\n<p>Gracias a esta actualizaci\u00f3n, ning\u00fan usuario volver\u00e1 a tener la duda sobre si debe poner o no \u00abMe gusta\u00bb a un comentario triste de su amigo, ahora podr\u00e1 mostrar su empat\u00eda sin que haya lugar a malinterpretaciones.<\/p>\n<p>Y ahora toca preguntarse, \u00bfqu\u00e9 va a significar este cambio en cuanto a\u00a0nuevas posibilidades de crear campa\u00f1as publicitarias en Facebook? Aunque a\u00fan es un poco atrevido decirlo,\u00a0el hecho de poder segmentar teniendo en cuenta otras emociones, a parte del \u00abMe gusta\u00bb, seguro que afinar\u00e1 los ratios de conversi\u00f3n y por tanto, aumentar\u00e1n las ventas.<\/p>\n<p>En <a href=\"https:\/\/www.facebook.com\/zuck\/videos\/10102412343501081\/?fref=nf\" target=\"_blank\">zuck videos<\/a> pod\u00e9is encontrar la publicaci\u00f3n de Zuckerberg donde ha anunciado <em><strong>Reactions<\/strong><\/em>.<\/p>\n<div class=\"fb-video\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sin duda se trata de una de las funcionalidades m\u00e1s demandadas de\u00a0los usuarios de Facebook: un bot\u00f3n de \u00abNo me gusta\u00bb para poder expresar una&hellip;<\/p>\n","protected":false},"author":42,"featured_media":863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[88,143,174],"class_list":["post-861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-facebook","tag-no-me-gusta","tag-reactions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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