{"id":438,"date":"2013-10-27T15:10:41","date_gmt":"2013-10-27T14:10:41","guid":{"rendered":"https:\/\/blogs.uao.es\/mastercomunicaciodigital\/?p=438"},"modified":"2013-10-27T15:10:41","modified_gmt":"2013-10-27T14:10:41","slug":"articulo-cientifico-sobre-social-media-y-comercio-electronico","status":"publish","type":"post","link":"https:\/\/blogs.uao.es\/mastercomunicaciodigital\/2013\/10\/27\/articulo-cientifico-sobre-social-media-y-comercio-electronico\/","title":{"rendered":"Art\u00edculo cient\u00edfico sobre social media y comercio electr\u00f3nico"},"content":{"rendered":"<p>\u201c<em>Social media<\/em> y comercio electr\u00f3nico. Pinterest como nueva herramienta comunicacional\u201d\u00a0es el art\u00edculo cient\u00edfico indexado publicado por el Dr. Joan Francesc Fondevila Gasc\u00f3n, la investigadora Carolina Herrando, la Dra. Ana Beriain\u00a0\u00a0y el Dr. Josep Llu\u00eds del Olmo Arriaga en la revista cient\u00edfica\u00a0DOXA COMUNICACI\u00d3N <em>Revista Interdisciplinar de comunicaci\u00f3n y ciencias sociales<\/em>, 16, 2013, p\u00e1ginas 151-172. En el cap\u00edtulo se demuestra emp\u00edricamente, a partir de un estudio cualitativo, el impacto de la red social Pinterest en la estrategia comunicativa y de marketing de las empresas.<\/p>\n<p>El art\u00edculo\u00a0corresponde a la tarea de investigaci\u00f3n del Grupo de Investigaci\u00f3n sobre Periodismo Digital y Banda Ancha (Sistemas de producci\u00f3n del periodismo digital espa\u00f1ol en el contexto internacional e impacto de la banda ancha), de la UAO CEU y el CECABLE y del que es investigador principal el Dr. Joan Francesc Fondevila Gasc\u00f3n. El M\u00e1ster Universitario en Comunicaci\u00f3n Digital y Nuevas Tecnolog\u00edas de la UAO CEU est\u00e1 vinculado a ese grupo de investigaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cSocial media y comercio electr\u00f3nico. Pinterest como nueva herramienta comunicacional\u201d\u00a0es el art\u00edculo cient\u00edfico indexado publicado por el Dr. Joan Francesc Fondevila Gasc\u00f3n, la investigadora Carolina&hellip;<\/p>\n","protected":false},"author":41,"featured_media":439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[32,41,67,102,129,159,189,212],"class_list":["post-438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-cecable","tag-comercio-electronico","tag-doxa","tag-grupo-de-investigacion-sobre-periodismo-digital-y-banda-ancha","tag-master-universitario-en-comunicacion-digital-y-nuevas-tecnologias","tag-pinterest","tag-social-media","tag-uao-ceu"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Art\u00edculo cient\u00edfico sobre social media y comercio electr\u00f3nico - Comunicaci\u00f3n Digital y NNTT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.uao.es\/mastercomunicaciodigital\/2013\/10\/27\/articulo-cientifico-sobre-social-media-y-comercio-electronico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Art\u00edculo cient\u00edfico sobre social media y comercio electr\u00f3nico - Comunicaci\u00f3n Digital y NNTT\" \/>\n<meta property=\"og:description\" content=\"\u201cSocial media y comercio electr\u00f3nico. 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