{"id":217,"date":"2012-11-09T13:24:04","date_gmt":"2012-11-09T12:24:04","guid":{"rendered":"https:\/\/blogs.uao.es\/mastercomunicaciodigital\/?p=217"},"modified":"2012-11-09T13:24:04","modified_gmt":"2012-11-09T12:24:04","slug":"el-sorpasso-publicitario","status":"publish","type":"post","link":"https:\/\/blogs.uao.es\/mastercomunicaciodigital\/2012\/11\/09\/el-sorpasso-publicitario\/","title":{"rendered":"El \u00absorpasso\u00bb publicitario"},"content":{"rendered":"

Estados Unidos adelanta una tendencia ineludible en la inversi\u00f3n publicitaria: hay (en ese pa\u00eds) y habr\u00e1 (en el resto del mundo, en breve) m\u00e1s publicidad en entorno digital que en anal\u00f3gico. El \u00absorpasso\u00bb es una realidad o lo ser\u00e1 a corto plazo.
\nSeg\u00fan datos de Mike Orcutt (Technology Review), a partir de cuatro estudios, a finales de 2012 la publicidad en l\u00ednea superar\u00e1 la recaudaci\u00f3n de la publicidad en ediciones impresas. Los 35,8 billones de d\u00f3lares en publicidad impresa en 2011 son susceptibles de ser igualados y superados en 2012 por la publicidad digital, aunque buena parte aterrizan en Facebook o Google. Por cada d\u00f3lar ganado en publicidad digital, la prensa pierde 25 en la edici\u00f3n impresa. Por tanto, hay que continuar investigando en periodismo digital sobre modelos de financiaci\u00f3n en el entorno del cloud journalism.<\/p>\n","protected":false},"excerpt":{"rendered":"

Estados Unidos adelanta una tendencia ineludible en la inversi\u00f3n publicitaria: hay (en ese pa\u00eds) y habr\u00e1 (en el resto del mundo, en breve) m\u00e1s publicidad…<\/p>\n","protected":false},"author":41,"featured_media":65,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[157,165,170,192],"class_list":["post-217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-periodismo-digital","tag-prensa","tag-publicidad","tag-sorpasso"],"acf":[],"yoast_head":"\nEl "sorpasso" publicitario - Comunicaci\u00f3n Digital y NNTT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.uao.es\/mastercomunicaciodigital\/2012\/11\/09\/el-sorpasso-publicitario\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El "sorpasso" publicitario - 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