{"id":177,"date":"2012-10-28T09:23:06","date_gmt":"2012-10-28T08:23:06","guid":{"rendered":"https:\/\/blogs.uao.es\/mastercomunicaciodigital\/?p=177"},"modified":"2012-10-28T09:23:06","modified_gmt":"2012-10-28T08:23:06","slug":"nuevas-formulas-de-pago-en-periodismo-digital","status":"publish","type":"post","link":"https:\/\/blogs.uao.es\/mastercomunicaciodigital\/2012\/10\/28\/nuevas-formulas-de-pago-en-periodismo-digital\/","title":{"rendered":"Nuevas f\u00f3rmulas de pago en periodismo digital"},"content":{"rendered":"<p>La tendencia a la baja de la publicidad es tan clara tal que los medios de comunicaci\u00f3n, incluidos los digitales, est\u00e1n buscando nuevas v\u00edas de financiaci\u00f3n y nuevos sistemas de pago, incluidos los micropagos y las franquicias. Entre enero y septiembre de 2012, los ingresos se redujeron un 16% en Espa\u00f1a (2.945 millones de euros, contra los 3.506 del a\u00f1o anterior), seg\u00fan los datos de i2p (Media Hotline, Arce Media).<br \/>\nEl descenso en Internet es el m\u00e1s moderado, pero el de los diarios en papel es del 20,5%. De cara a 2013, se prev\u00e9 un descenso del 8,3%. Por tanto, tal como recomendamos desde el Grupo de Investigaci\u00f3n sobre Periodismo Digital y Banda Ancha (Universitat Abat Oliba CEU y CECABLE), en periodismo hay que insistir en f\u00f3rmulas imaginativas de ingresos que aprovechen la banda ancha.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La tendencia a la baja de la publicidad es tan clara tal que los medios de comunicaci\u00f3n, incluidos los digitales, est\u00e1n buscando nuevas v\u00edas de&hellip;<\/p>\n","protected":false},"author":41,"featured_media":69,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[102,151,157],"class_list":["post-177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-grupo-de-investigacion-sobre-periodismo-digital-y-banda-ancha","tag-pago","tag-periodismo-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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