{"id":1162,"date":"2016-03-02T09:30:44","date_gmt":"2016-03-02T08:30:44","guid":{"rendered":"https:\/\/blogs.uao.es\/mastercomunicaciodigital\/?p=1162"},"modified":"2016-03-02T09:30:44","modified_gmt":"2016-03-02T08:30:44","slug":"facebook-lanza-canvas-anuncios-interactivos-a-pantalla-completa","status":"publish","type":"post","link":"https:\/\/blogs.uao.es\/mastercomunicaciodigital\/2016\/03\/02\/facebook-lanza-canvas-anuncios-interactivos-a-pantalla-completa\/","title":{"rendered":"Facebook lanza \u00abCanvas\u00bb: anuncios interactivos a pantalla completa"},"content":{"rendered":"<p>Desde hace varios d\u00edas Facebook ha lanzado un nuevo formato publicitario llamado <strong><a href=\"https:\/\/canvas.facebook.com\/\" target=\"_blank\">Canvas<\/a><\/strong>,\u00a0<strong>\u00a0<\/strong>que <strong>destaca por ser muy interactivo y funcionar a pantalla completa<\/strong>.<\/p>\n<p>De momento ha sido dise\u00f1ado s\u00f3lo para sus apps m\u00f3viles de Android y iOS. Seg\u00fan parece se trata de una evoluci\u00f3n de los anuncios tipo\u00a0<strong><a href=\"https:\/\/www.facebook.com\/business\/ads-guide\/clicks-to-website\/carousel\/?toggle0=Foto\" target=\"_blank\">Carousel<\/a><\/strong>, que ya llev\u00e1bamos viendo un tiempo, basados en una secuencia de varias im\u00e1genes y enlaces en un s\u00f3lo anuncio, para poder dirigir a las personas a distintos puntos concretos de un sitio web.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-1164 size-full\" src=\"https:\/\/blogs.uao.es\/mastercomunicaciodigital\/files\/2016\/02\/canvas.png\" alt=\"canvas\" width=\"200\" height=\"200\" \/><\/p>\n<p>Ahora con Canvas ofrecen anuncios a pantalla completa, que aparentan ser \u00abmini sitios web\u00bb dise\u00f1ados para un producto o servicio concreto. <strong>El usuario podr\u00e1 interaccionar con el anuncio arrastrando la pantalla hacia\u00a0distintas direcciones donde encontrar\u00e1 varios tipos de contenido: textos, im\u00e1genes, v\u00eddeos y botones (llamadas a la acci\u00f3n)<\/strong>.<\/p>\n<p>Adem\u00e1s, Facebook ha procurado que este nuevo formato sea lo m\u00ednimo de intrusivo\u00a0posible (evitando aparecer autom\u00e1ticamente como un t\u00edpico banner a pantalla completa) y se mostrar\u00e1 como un anuncio normal y corriente, el cual si hacen clic sobre \u00e9l aparecer\u00e1\u00a0el nuevo formato.<\/p>\n<p>De esta forma Facebook pretende premiar a sus anunciantes, permiti\u00e9ndoles mostrar m\u00e1s caracter\u00edsticas\u00a0de su producto de una forma mucho m\u00e1s atractiva e interactiva. Por \u00faltimo. remarcar que para crear estos \u00abmini sites\u00bb no ser\u00e1 necesario ning\u00fan conocimiento t\u00e9cnico y se podr\u00e1n crear mediante su herramienta <a href=\"https:\/\/es-es.facebook.com\/business\/help\/194355723944655\" target=\"_blank\">Power Editor<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde hace varios d\u00edas Facebook ha lanzado un nuevo formato publicitario llamado Canvas,\u00a0\u00a0que destaca por ser muy interactivo y funcionar a pantalla completa. De momento&hellip;<\/p>\n","protected":false},"author":42,"featured_media":1164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[28,88,171],"class_list":["post-1162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-canvas","tag-facebook","tag-publicidad-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook lanza &quot;Canvas&quot;: anuncios interactivos a pantalla completa - Comunicaci\u00f3n Digital y NNTT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.uao.es\/mastercomunicaciodigital\/2016\/03\/02\/facebook-lanza-canvas-anuncios-interactivos-a-pantalla-completa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook lanza &quot;Canvas&quot;: anuncios interactivos a pantalla completa - Comunicaci\u00f3n Digital y NNTT\" \/>\n<meta property=\"og:description\" content=\"Desde hace varios d\u00edas Facebook ha lanzado un nuevo formato publicitario llamado Canvas,\u00a0\u00a0que destaca por ser muy interactivo y funcionar a pantalla completa. 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