{"id":3165,"date":"2024-04-16T15:38:21","date_gmt":"2024-04-16T14:38:21","guid":{"rendered":"https:\/\/blogs.uao.es\/economicas-empresariales\/?p=3165"},"modified":"2024-04-17T18:14:00","modified_gmt":"2024-04-17T17:14:00","slug":"psicologia-economia-y-conducta","status":"publish","type":"post","link":"https:\/\/blogs.uao.es\/economicas-empresariales\/2024\/04\/16\/psicologia-economia-y-conducta\/","title":{"rendered":"Psicolog\u00eda, Econom\u00eda y Conducta"},"content":{"rendered":"<p>La intensa relaci\u00f3n entre la psicolog\u00eda y la econom\u00eda es algo a lo que quiz\u00e1 no se presta suficiente atenci\u00f3n, debido a la especializaci\u00f3n del saber y a la necesidad de concentrar esfuerzos en un \u00e1rea determinada para poder profundizar, tanto en el estudio como en la investigaci\u00f3n.<\/p>\n<p>Esta entrada en el Blog de Empresa y Econom\u00eda se dedica al recientemente fallecido (marzo 2024) Daniel Kahneman, profesor de psicolog\u00eda que impart\u00eda docencia en la Universidad de Princeton.<\/p>\n<p>Premio Nobel de Econom\u00eda en 2002, junto a su colaborador Amos Tversky (fallecido, este \u00faltimo, antes de recibir el premio).<\/p>\n<p>La obra m\u00e1s influyente y conocida de Kahneman es <em>Thinking, Fast and Slow, <\/em>donde presenta el concepto de dos sistemas de pensamiento humano: El Sistema 1, r\u00e1pido e intuitivo, y el Sistema 2, lento y deliberativo que requiere esfuerzo mental.<\/p>\n<p>Kahneman defiende que estos sistemas influyen en nuestras decisiones y juicios de manera significativa.<\/p>\n<p>Argumenta que la mayor\u00eda de nuestras decisiones se toman mediante la rapidez del Sistema 1, muy influido por sesgos y atajos mentales lo que nos lleva a cometer errores.<\/p>\n<p>La obra de Daniel Kahneman (psic\u00f3logo que recibi\u00f3 el mayor galard\u00f3n de economista) muestra la proximidad de ambas disciplinas.<\/p>\n<p>Steven Pinker, profesor de psicolog\u00eda en la Universidad de Harvard, en una de sus lecciones introductorias, utiliza un gr\u00e1fico en el que es la psicolog\u00eda la que est\u00e1 en el centro de las otras disciplinas, utilizando una figura del texto de Gray y Bjorklund (2018).<\/p>\n<p>&nbsp;<\/p>\n<p>La cercan\u00eda de las dos disciplinas, lejos de apartar la mirada de lo fundamental, nos ayuda a entender mejor la complejidad de la conducta que rige en la sociedad, sometida a incentivos, urgencias e informaci\u00f3n incompleta.<\/p>\n<p>&nbsp;<\/p>\n<p>Referencias:<\/p>\n<p>-Gray, P.; Bjorklund, D. (2018) <em>Psychology. <\/em>Macmillan Learning<\/p>\n<p>-Kahneman, D. (2011) <em>Thinking Fast and Slow. <\/em>Penguin Books<\/p>\n<p>-Pinker, S (2024) Lectures <em>Introduction to Psychological Science <\/em>(https:\/\/stevenpinker.com\/)<\/p>\n<p>&nbsp;<\/p>\n<p>Departamento de Empresa y Econom\u00eda (Universidad Abat Oliba CEU)<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La intensa relaci\u00f3n entre la psicolog\u00eda y la econom\u00eda es algo a lo que quiz\u00e1 no se presta suficiente atenci\u00f3n, debido a la especializaci\u00f3n del&hellip;<\/p>\n","protected":false},"author":58,"featured_media":3168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Psicolog\u00eda, Econom\u00eda y Conducta - 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