{"id":3040,"date":"2021-11-14T20:07:29","date_gmt":"2021-11-14T19:07:29","guid":{"rendered":"https:\/\/blogs.uao.es\/economicas-empresariales\/?p=3040"},"modified":"2021-11-15T10:03:30","modified_gmt":"2021-11-15T09:03:30","slug":"management-para-una-nueva-era-entender-el-contexto-en-un-mundo-vuca-1","status":"publish","type":"post","link":"https:\/\/blogs.uao.es\/economicas-empresariales\/2021\/11\/14\/management-para-una-nueva-era-entender-el-contexto-en-un-mundo-vuca-1\/","title":{"rendered":"Management para una nueva era, entender el contexto en un mundo VUCA (1)"},"content":{"rendered":"<p>La utilizaci\u00f3n del t\u00e9rmino VUCA se inicia en una escuela militar en los Estados Unidos, a\u00f1os despu\u00e9s de terminada la guerra fr\u00eda, para definir un entorno complejo.<\/p>\n<p>De esta forma mediante una palabra se refer\u00edan a cuatro aspectos diferentes pero relacionados, as\u00ed tenemos:<\/p>\n<ul>\n<li>VUCA: Volatility, Uncertainty, Complexity, Ambiguity<\/li>\n<\/ul>\n<p>Se trata de conceptos que forman parte de la gesti\u00f3n y del d\u00eda a d\u00eda de las personas dedicadas a la direcci\u00f3n de empresas en los tiempos actuales, en pleno siglo XXI, algo que tiene repercusi\u00f3n en las materias y capacidades que deben aprenderse en los estudios universitarios de grado o de postgrado, para la profesi\u00f3n de dirigir.<\/p>\n<p>Es muy sugerente, por completa y actualizada la propuesta de Peters, Smith y Thomas (2018) en relaci\u00f3n con conceptos y \u00e1reas de gesti\u00f3n que los estudiantes de hoy deben trabajar a fondo, para afrontar los retos futuros:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3041\" src=\"https:\/\/blogs.uao.es\/economicas-empresariales\/wp-content\/uploads\/sites\/15\/2021\/11\/Rethinking-the-business-models-179x270.jpeg\" alt=\"\" width=\"179\" height=\"270\" srcset=\"https:\/\/blogs.uao.es\/economicas-empresariales\/wp-content\/uploads\/sites\/15\/2021\/11\/Rethinking-the-business-models-179x270.jpeg 179w, https:\/\/blogs.uao.es\/economicas-empresariales\/wp-content\/uploads\/sites\/15\/2021\/11\/Rethinking-the-business-models.jpeg 332w\" sizes=\"auto, (max-width: 179px) 100vw, 179px\" \/><\/p>\n<p>En primer lugar, los citados autores destacan la necesidad de que quienes se preparen para dirigir aprendan a entender el contexto en el que se hallen (cultura y sistemas), teniendo en cuenta que el \u201cmanagement es una pr\u00e1ctica en la que el arte, el oficio y la ciencia, se encuentran (\u2026) aunque hay pocas evidencias cient\u00edficas sobre qu\u00e9 es lo realmente importante en direcci\u00f3n\u201d (Mintzberg, Quinn, 1996).<\/p>\n<p>En la disciplina de direcci\u00f3n, muchas ideas se presentan de forma gen\u00e9rica y de aplicaci\u00f3n casi universal, pero las personas con responsabilidad directiva no podr\u00e1n aplicarlas si no saben \u201cleer\u201d el contexto en el que se encuentran, as\u00ed como su cultura \u2014entendida esta en el sentido antropol\u00f3gico\u2014.<\/p>\n<p>Pero la gesti\u00f3n directiva no acabar\u00e1 con entender pues \u201clos l\u00edderes deben ser capaces de provocar retos que cuestionen los paradigmas aceptados, as\u00ed como explorar c\u00f3mo pueden cambiarse\u201d (Peters, Smith, Thomas, p. 139).<\/p>\n<p>No se trata de retar a la establecido por el simple hecho de innovar, si no de la b\u00fasqueda constante de mejoras dentro de un proceso de innovaci\u00f3n que es imprescindible para mejorar la producci\u00f3n, los servicios y por lo tanto aportar m\u00e1s valor a los clientes y a la sociedad.<\/p>\n<p>En pr\u00f3ximas entradas de este blog, siguiendo a los autores citados, avanzaremos en \u00e1reas tan diversas como la complejidad y la eficacia, as\u00ed como los retos que se plantean a las personas con responsabilidad directiva en esta sociedad del siglo XXI.<\/p>\n<p>Referencias<\/p>\n<p>Peters, K.; Smith, R.; Thomas, H. (2018) <em>Rethinking the Business Models of Business Schools: A Critical Review and Change Agenda for the Future. <\/em>Emerald Publishing<\/p>\n<p>Mintzberg, H. (1996) <em>The Strategy Process: Concepts, Contexts, Cases. <\/em>Englewood Cliffs, NJ: Prentice Hall<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Departamento de Empresa y Econom\u00eda (Universidad Abat Oliba CEU)<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La utilizaci\u00f3n del t\u00e9rmino VUCA se inicia en una escuela militar en los Estados Unidos, a\u00f1os despu\u00e9s de terminada la guerra fr\u00eda, para definir un&hellip;<\/p>\n","protected":false},"author":58,"featured_media":2529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Management para una nueva era, entender el contexto en un mundo VUCA (1) - Ci\u00e8ncies Econ\u00f2miques i Empresarials<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.uao.es\/economicas-empresariales\/2021\/11\/14\/management-para-una-nueva-era-entender-el-contexto-en-un-mundo-vuca-1\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Management para una nueva era, entender el contexto en un mundo VUCA (1) - Ci\u00e8ncies Econ\u00f2miques i Empresarials\" \/>\n<meta property=\"og:description\" content=\"La utilizaci\u00f3n del t\u00e9rmino VUCA se inicia en una escuela militar en los Estados Unidos, a\u00f1os despu\u00e9s de terminada la guerra fr\u00eda, para definir un&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.uao.es\/economicas-empresariales\/2021\/11\/14\/management-para-una-nueva-era-entender-el-contexto-en-un-mundo-vuca-1\/\" \/>\n<meta property=\"og:site_name\" content=\"Ci\u00e8ncies Econ\u00f2miques i Empresarials\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-14T19:07:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-15T09:03:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.uao.es\/economicas-empresariales\/wp-content\/uploads\/sites\/15\/2018\/10\/business-3197955_960_720.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jsolanao\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"jsolanao\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.uao.es\\\/economicas-empresariales\\\/2021\\\/11\\\/14\\\/management-para-una-nueva-era-entender-el-contexto-en-un-mundo-vuca-1\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.uao.es\\\/economicas-empresariales\\\/2021\\\/11\\\/14\\\/management-para-una-nueva-era-entender-el-contexto-en-un-mundo-vuca-1\\\/\"},\"author\":{\"name\":\"jsolanao\",\"@id\":\"https:\\\/\\\/blogs.uao.es\\\/economicas-empresariales\\\/#\\\/schema\\\/person\\\/40972d4ba84c26bbf672200f0a59a4d0\"},\"headline\":\"Management para una nueva era, entender el contexto en un mundo VUCA (1)\",\"datePublished\":\"2021-11-14T19:07:29+00:00\",\"dateModified\":\"2021-11-15T09:03:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.uao.es\\\/economicas-empresariales\\\/2021\\\/11\\\/14\\\/management-para-una-nueva-era-entender-el-contexto-en-un-mundo-vuca-1\\\/\"},\"wordCount\":476,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/blogs.uao.es\\\/economicas-empresariales\\\/2021\\\/11\\\/14\\\/management-para-una-nueva-era-entender-el-contexto-en-un-mundo-vuca-1\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.uao.es\\\/economicas-empresariales\\\/wp-content\\\/uploads\\\/sites\\\/15\\\/2018\\\/10\\\/business-3197955_960_720.jpg\",\"articleSection\":[\"General\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.uao.es\\\/economicas-empresariales\\\/2021\\\/11\\\/14\\\/management-para-una-nueva-era-entender-el-contexto-en-un-mundo-vuca-1\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.uao.es\\\/economicas-empresariales\\\/2021\\\/11\\\/14\\\/management-para-una-nueva-era-entender-el-contexto-en-un-mundo-vuca-1\\\/\",\"url\":\"https:\\\/\\\/blogs.uao.es\\\/economicas-empresariales\\\/2021\\\/11\\\/14\\\/management-para-una-nueva-era-entender-el-contexto-en-un-mundo-vuca-1\\\/\",\"name\":\"Management para una nueva era, entender el contexto en un mundo VUCA (1) - 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