{"id":2979,"date":"2021-02-24T21:29:47","date_gmt":"2021-02-24T20:29:47","guid":{"rendered":"https:\/\/blogs.uao.es\/economicas-empresariales\/?p=2979"},"modified":"2021-02-24T21:29:47","modified_gmt":"2021-02-24T20:29:47","slug":"transformacion-digital-en-todos-los-sectores","status":"publish","type":"post","link":"https:\/\/blogs.uao.es\/economicas-empresariales\/2021\/02\/24\/transformacion-digital-en-todos-los-sectores\/","title":{"rendered":"Transformaci\u00f3n digital en todos los sectores"},"content":{"rendered":"<p>\u201cDigital transformation\u201d es un concepto que ha ocupado titulares en la prensa empresarial, junto a libros, art\u00edculos en journals y en multiplicidad de soportes y plataformas de comunicaci\u00f3n.<\/p>\n<p>Lo cierto es que uno de los impactos sociales del Covid-19 ha sido precisamente propiciar la aceleraci\u00f3n de los procesos de digitalizaci\u00f3n a muchos niveles.<\/p>\n<p>La transformaci\u00f3n digital ya estaba entre nosotros antes, las empresas l\u00edderes de muchos sectores se afanaban en digitalizarse para obtener una productividad a\u00f1adida en un mundo en que la tecnolog\u00eda es, sin duda, la caracter\u00edstica m\u00e1s definitoria de su evoluci\u00f3n.<\/p>\n<p>En este sentido fue muy destacable y todav\u00eda hoy es referencia clave, la obra <em>Leading Digital, <\/em>escrita por los profesores Westerman y McAffe, junto al director de Cap Gemni, Didier Bonnet.<\/p>\n<p>Al hablar de empresas digitalizadas la prensa econ\u00f3mica suele centrarse en la mayor\u00eda de las empresas tecnol\u00f3gicas, las que ya nacieron en base a las soluciones digitales. Pero lo realmente significativo es la necesaria transformaci\u00f3n digital del resto de sectores que incluyen a empresas de alimentaci\u00f3n, transporte, turismo, farmac\u00e9uticas, etc., que constituyen en palabras de Bonnet \u201cm\u00e1s del 90 por ciento de la econom\u00eda productiva\u201d.<\/p>\n<p>El texto <em>Leading Digital, <\/em>nos permite un acercamiento a la transformaci\u00f3n digital desde una perspectiva directiva.<\/p>\n<p>El estudio que llev\u00f3 a cabo la citada consultora Cap Gemini, se centr\u00f3 en identificar empresas capaces de ser m\u00e1steres en transformaci\u00f3n digital, teniendo en cuenta dos atributos clave: La capacidad de liderazgo de la alta direcci\u00f3n y tambi\u00e9n la capacidad de entender y seleccionar la tecnolog\u00eda adecuada.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2957\" src=\"https:\/\/blogs.uao.es\/economicas-empresariales\/wp-content\/uploads\/sites\/15\/2021\/02\/41yZJfCosL._SR600315_PIWhiteStripBottomLeft035_PIStarRatingFOURANDHALFBottomLeft360-6_SR600315_ZA209445290400400AmazonEmberBold124005_SCLZZZZZZZ_FMpng_BG255255255-480x252.png\" alt=\"\" width=\"480\" height=\"252\" srcset=\"https:\/\/blogs.uao.es\/economicas-empresariales\/wp-content\/uploads\/sites\/15\/2021\/02\/41yZJfCosL._SR600315_PIWhiteStripBottomLeft035_PIStarRatingFOURANDHALFBottomLeft360-6_SR600315_ZA209445290400400AmazonEmberBold124005_SCLZZZZZZZ_FMpng_BG255255255-480x252.png 480w, https:\/\/blogs.uao.es\/economicas-empresariales\/wp-content\/uploads\/sites\/15\/2021\/02\/41yZJfCosL._SR600315_PIWhiteStripBottomLeft035_PIStarRatingFOURANDHALFBottomLeft360-6_SR600315_ZA209445290400400AmazonEmberBold124005_SCLZZZZZZZ_FMpng_BG255255255.png 600w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/p>\n<p>Los Digital Masters obtienen una rentabilidad superior a sus competidores, pero qued\u00f3 bien patente que la transformaci\u00f3n digital depende m\u00e1s del estilo de liderazgo que de la destreza en la tecnolog\u00eda.<\/p>\n<p>&nbsp;<\/p>\n<p>Nota: El pr\u00f3ximo 21 de marzo 2021, la Universitat Abat Oliba CEU organiza el <em>BCN Thinking Challenge <\/em>que este a\u00f1o estar\u00e1 dedicado a proyectos de emprendimiento para desarrollar la transformaci\u00f3n digital de empresas, organizaciones y nuevas aplicaciones<\/p>\n<p>Referencias:<\/p>\n<p>Westerman, G.; Bonnet, D.; McAfee, A. (2014) <em>Leading Digital: Turning Technology into Business Transformation. <\/em>Boston. Harvard Business Review Press.<\/p>\n<p>UAO Nota de Prensa: <em>Emprendimiento universitario para una universidad digital. <\/em><a href=\"https:\/\/www.uaoceu.es\/emprendimiento-universitario-digital\"><em>https:\/\/www.uaoceu.es\/emprendimiento-universitario-digital<\/em><\/a> (Acceso 21 de febrero 2021)<\/p>\n<div class=\"ms-editor-squiggler\" style=\"color: initial;font: initial;background: initial;background-blend-mode: initial;border: initial;border-radius: initial;border-collapse: initial;caption-side: initial;clear: initial;columns: initial;column-fill: initial;column-rule: initial;column-span: initial;cursor: initial;flex: initial;flex-flow: initial;float: initial;height: 0px;letter-spacing: initial;margin: initial;max-height: initial;max-width: initial;min-height: initial;min-width: initial;overflow: initial;padding: initial;text-align: initial;text-decoration: initial;text-indent: initial;text-transform: initial;vertical-align: initial;border-spacing: initial;width: initial\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cDigital transformation\u201d es un concepto que ha ocupado titulares en la prensa empresarial, junto a libros, art\u00edculos en journals y en multiplicidad de soportes y&hellip;<\/p>\n","protected":false},"author":58,"featured_media":2956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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