{"id":1731,"date":"2017-04-27T21:32:30","date_gmt":"2017-04-27T21:32:30","guid":{"rendered":"https:\/\/blogs.uao.es\/economicas-empresariales\/?p=1731"},"modified":"2017-07-21T12:23:31","modified_gmt":"2017-07-21T10:23:31","slug":"el-profesor-josep-lluis-olmo-y-el-marketing-de-la-moda","status":"publish","type":"post","link":"https:\/\/blogs.uao.es\/economicas-empresariales\/2017\/04\/27\/el-profesor-josep-lluis-olmo-y-el-marketing-de-la-moda\/","title":{"rendered":"El profesor Josep Llu\u00eds del Olmo y el marketing de la moda"},"content":{"rendered":"<p>La Universidad de Murcia, por medio de su Facultad de Comunicaci\u00f3n y Documentaci\u00f3n, organiz\u00f3 el <strong>I Congreso Internacional de Comunicaci\u00f3n de Moda<\/strong>, los d\u00edas 26 y 27 de abril.<\/p>\n<p>El evento estuvo centrado en estudiar la situaci\u00f3n actual de la comunicaci\u00f3n en el \u00a0importante sector de la moda, as\u00ed como la influencia que los nuevos medios y las redes sociales, tienen en la industria, en su interacci\u00f3n con el consumidor.<\/p>\n<p>Un Congreso seguido por estudiantes y profesionales que desempe\u00f1an su actividad, en distintas especialidades de la cadena de valor de la industria de la moda.<\/p>\n<p>Una de las ponencias del Certamen, corri\u00f3 a cargo del profesor Josep Llu\u00eds del Olmo, director del <a href=\"https:\/\/www.uaoceu.es\/grado-en-marketing-y-direcci%C3%B3n-comercial\" target=\"_blank\" rel=\"noopener noreferrer\">grado en Marketing y Direcci\u00f3n Comercial<\/a> en la Universidad Abat Oliba CEU quien, bajo el t\u00edtulo <em>El marketing de la moda, <\/em>expuso las tendencias m\u00e1s actuales de una especialidad de gran repercusi\u00f3n en las sociedades avanzadas, caracterizadas por la rapidez de los cambios, as\u00ed como por la evoluci\u00f3n de unos mercados que, aunque con caracter\u00edsticas locales, est\u00e1n cada vez m\u00e1s globalizados.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1737\" src=\"https:\/\/blogs.uao.es\/economicas-empresariales\/files\/2017\/04\/fashion-300337_1280.jpg\" alt=\"fashion-300337_1280\" width=\"565\" height=\"1009\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Universidad de Murcia, por medio de su Facultad de Comunicaci\u00f3n y Documentaci\u00f3n, organiz\u00f3 el I Congreso Internacional de Comunicaci\u00f3n de Moda, los d\u00edas 26&hellip;<\/p>\n","protected":false},"author":58,"featured_media":2291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,7,10],"tags":[],"class_list":["post-1731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conferencias","category-eventos","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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