{"id":1677,"date":"2017-02-16T10:19:43","date_gmt":"2017-02-16T10:19:43","guid":{"rendered":"https:\/\/blogs.uao.es\/economicas-empresariales\/?p=1677"},"modified":"2017-02-16T10:19:43","modified_gmt":"2017-02-16T10:19:43","slug":"los-ceo-y-el-futuro","status":"publish","type":"post","link":"https:\/\/blogs.uao.es\/economicas-empresariales\/2017\/02\/16\/los-ceo-y-el-futuro\/","title":{"rendered":"Los CEO y el futuro"},"content":{"rendered":"<p>El \u00faltimo informe-encuesta que publica\u00a0Price Waterhouse Coopers,\u00a0relativo a <strong>las opiniones de los\u00a0CEO en activo<\/strong>, nos muestra la gran cantidad de cambios que se han producido en el entorno econ\u00f3mico y social de las empresas, en los \u00faltimos a\u00f1os.<\/p>\n<p>El informe titulado, <em>20 years inside the mind of the CEO\u2026What\u00b4s next? <\/em>\u00a0corresponde a una serie de\u00a0encuestas \u00a0que la firma consultora publica cada a\u00f1o, desde 1997. Es muy recomendable su lectura, para seguir las <strong>tendencias econ\u00f3micas y sociales<\/strong>, desde la perspectiva de las personas que dirigen una buena muestra de empresas, desde el m\u00e1ximo nivel ejecutivo y de toma de decisiones. La muestra empleada en esta ocasi\u00f3n es de 1379 entrevistas a m\u00e1ximos responsables empresariales de un total de 79 pa\u00edses.<\/p>\n<p>Como dos grandes conclusiones en los que existe coincidencia entre muchos de los altos cargos consultados, destacan que un 44 por ciento de los CEO\u00b4s cree que la globalizaci\u00f3n no ha servido para disminuir las diferencias entre ricos y pobres. Tambi\u00e9n un 69 por ciento estima que la extensi\u00f3n de lo digital hace m\u00e1s dif\u00edcil, para las empresas, la gesti\u00f3n de algo tan sensible como la confianza.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-1684 aligncenter\" src=\"https:\/\/blogs.uao.es\/economicas-empresariales\/files\/2017\/02\/informe-ceos.jpg\" alt=\" CEOs are focusing on innovation\" width=\"565\" height=\"462\" \/><\/p>\n<p>Bob E. Moritz, Global Chairman de PWC destaca, en su texto de presentaci\u00f3n del informe que \u201choy los equipos de direcci\u00f3n tienen que asumir e integrar en su gesti\u00f3n las implicaciones \u00e9ticas y morales de sus decisiones, as\u00ed como comunicar sus acciones con integridad\u2026 <strong>los CEO\u00b4s tiene que hacer visible el rol de sus empresas en la sociedad, introducir confianza y construir el mundo que necesitamos para el futuro, haciendo las cosas bien<\/strong>, la actividad empresarial deviene en una fuerza positiva y para el bien de todos\u00bb.<\/p>\n<p>El informe de divide en cinco grandes apartados:<\/p>\n<ul>\n<li>Competir en una \u00e9poca de divergencias. \u00bfLa globalizaci\u00f3n cuestionada?<\/li>\n<li>Dirigir la creciente interacci\u00f3n hombre-m\u00e1quina (robotizaci\u00f3n). La creatividad no puede codificarse<\/li>\n<li>Ganar conectividad, pero no perder la confianza<\/li>\n<li>Hacer que la globalizaci\u00f3n sea positiva para todos<\/li>\n<\/ul>\n<p>El <a href=\"https:\/\/www.pwc.com\/gx\/en\/ceo-survey\/2017\/pwc-ceo-20th-survey-report-2017.pdf\" target=\"_blank\">documento<\/a>, de 40 p\u00e1ginas, contiene abundantes datos y cuadros estad\u00edsticos que\u00a0dan soporte y justifican\u00a0las\u00a0conclusiones y tendencias destacadas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El \u00faltimo informe-encuesta que publica\u00a0Price Waterhouse Coopers,\u00a0relativo a las opiniones de los\u00a0CEO en activo, nos muestra la gran cantidad de cambios que se han producido&hellip;<\/p>\n","protected":false},"author":58,"featured_media":1678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los CEO y el futuro - Ci\u00e8ncies Econ\u00f2miques i Empresarials<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.uao.es\/economicas-empresariales\/2017\/02\/16\/los-ceo-y-el-futuro\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los CEO y el futuro - Ci\u00e8ncies Econ\u00f2miques i Empresarials\" \/>\n<meta property=\"og:description\" content=\"El \u00faltimo informe-encuesta que publica\u00a0Price Waterhouse Coopers,\u00a0relativo a las opiniones de los\u00a0CEO en activo, nos muestra la gran cantidad de cambios que se han producido&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.uao.es\/economicas-empresariales\/2017\/02\/16\/los-ceo-y-el-futuro\/\" \/>\n<meta property=\"og:site_name\" content=\"Ci\u00e8ncies Econ\u00f2miques i Empresarials\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-16T10:19:43+00:00\" \/>\n<meta name=\"author\" content=\"jsolanao\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"jsolanao\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.uao.es\\\/economicas-empresariales\\\/2017\\\/02\\\/16\\\/los-ceo-y-el-futuro\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.uao.es\\\/economicas-empresariales\\\/2017\\\/02\\\/16\\\/los-ceo-y-el-futuro\\\/\"},\"author\":{\"name\":\"jsolanao\",\"@id\":\"https:\\\/\\\/blogs.uao.es\\\/economicas-empresariales\\\/#\\\/schema\\\/person\\\/40972d4ba84c26bbf672200f0a59a4d0\"},\"headline\":\"Los CEO y el futuro\",\"datePublished\":\"2017-02-16T10:19:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.uao.es\\\/economicas-empresariales\\\/2017\\\/02\\\/16\\\/los-ceo-y-el-futuro\\\/\"},\"wordCount\":367,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/blogs.uao.es\\\/economicas-empresariales\\\/2017\\\/02\\\/16\\\/los-ceo-y-el-futuro\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"General\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.uao.es\\\/economicas-empresariales\\\/2017\\\/02\\\/16\\\/los-ceo-y-el-futuro\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.uao.es\\\/economicas-empresariales\\\/2017\\\/02\\\/16\\\/los-ceo-y-el-futuro\\\/\",\"url\":\"https:\\\/\\\/blogs.uao.es\\\/economicas-empresariales\\\/2017\\\/02\\\/16\\\/los-ceo-y-el-futuro\\\/\",\"name\":\"Los CEO y el futuro - Ci\u00e8ncies Econ\u00f2miques i Empresarials\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.uao.es\\\/economicas-empresariales\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.uao.es\\\/economicas-empresariales\\\/2017\\\/02\\\/16\\\/los-ceo-y-el-futuro\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.uao.es\\\/economicas-empresariales\\\/2017\\\/02\\\/16\\\/los-ceo-y-el-futuro\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2017-02-16T10:19:43+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/blogs.uao.es\\\/economicas-empresariales\\\/#\\\/schema\\\/person\\\/40972d4ba84c26bbf672200f0a59a4d0\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.uao.es\\\/economicas-empresariales\\\/2017\\\/02\\\/16\\\/los-ceo-y-el-futuro\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.uao.es\\\/economicas-empresariales\\\/2017\\\/02\\\/16\\\/los-ceo-y-el-futuro\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/blogs.uao.es\\\/economicas-empresariales\\\/2017\\\/02\\\/16\\\/los-ceo-y-el-futuro\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.uao.es\\\/economicas-empresariales\\\/2017\\\/02\\\/16\\\/los-ceo-y-el-futuro\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.uao.es\\\/economicas-empresariales\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Los CEO y el futuro\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.uao.es\\\/economicas-empresariales\\\/#website\",\"url\":\"https:\\\/\\\/blogs.uao.es\\\/economicas-empresariales\\\/\",\"name\":\"Ci\u00e8ncies Econ\u00f2miques i Empresarials\",\"description\":\"UAO CEU Blog Community\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.uao.es\\\/economicas-empresariales\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.uao.es\\\/economicas-empresariales\\\/#\\\/schema\\\/person\\\/40972d4ba84c26bbf672200f0a59a4d0\",\"name\":\"jsolanao\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/blogs.uao.es\\\/economicas-empresariales\\\/wp-content\\\/uploads\\\/sites\\\/15\\\/2019\\\/05\\\/UAO-CEU-logo_120-x-120.png\",\"url\":\"https:\\\/\\\/blogs.uao.es\\\/economicas-empresariales\\\/wp-content\\\/uploads\\\/sites\\\/15\\\/2019\\\/05\\\/UAO-CEU-logo_120-x-120.png\",\"contentUrl\":\"https:\\\/\\\/blogs.uao.es\\\/economicas-empresariales\\\/wp-content\\\/uploads\\\/sites\\\/15\\\/2019\\\/05\\\/UAO-CEU-logo_120-x-120.png\",\"caption\":\"jsolanao\"},\"url\":\"https:\\\/\\\/blogs.uao.es\\\/economicas-empresariales\\\/author\\\/jsolanao\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Los CEO y el futuro - Ci\u00e8ncies Econ\u00f2miques i Empresarials","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.uao.es\/economicas-empresariales\/2017\/02\/16\/los-ceo-y-el-futuro\/","og_locale":"es_ES","og_type":"article","og_title":"Los CEO y el futuro - Ci\u00e8ncies Econ\u00f2miques i Empresarials","og_description":"El \u00faltimo informe-encuesta que publica\u00a0Price Waterhouse Coopers,\u00a0relativo a las opiniones de los\u00a0CEO en activo, nos muestra la gran cantidad de cambios que se han producido&hellip;","og_url":"https:\/\/blogs.uao.es\/economicas-empresariales\/2017\/02\/16\/los-ceo-y-el-futuro\/","og_site_name":"Ci\u00e8ncies Econ\u00f2miques i Empresarials","article_published_time":"2017-02-16T10:19:43+00:00","author":"jsolanao","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"jsolanao","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.uao.es\/economicas-empresariales\/2017\/02\/16\/los-ceo-y-el-futuro\/#article","isPartOf":{"@id":"https:\/\/blogs.uao.es\/economicas-empresariales\/2017\/02\/16\/los-ceo-y-el-futuro\/"},"author":{"name":"jsolanao","@id":"https:\/\/blogs.uao.es\/economicas-empresariales\/#\/schema\/person\/40972d4ba84c26bbf672200f0a59a4d0"},"headline":"Los CEO y el futuro","datePublished":"2017-02-16T10:19:43+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.uao.es\/economicas-empresariales\/2017\/02\/16\/los-ceo-y-el-futuro\/"},"wordCount":367,"commentCount":0,"image":{"@id":"https:\/\/blogs.uao.es\/economicas-empresariales\/2017\/02\/16\/los-ceo-y-el-futuro\/#primaryimage"},"thumbnailUrl":"","articleSection":["General"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogs.uao.es\/economicas-empresariales\/2017\/02\/16\/los-ceo-y-el-futuro\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogs.uao.es\/economicas-empresariales\/2017\/02\/16\/los-ceo-y-el-futuro\/","url":"https:\/\/blogs.uao.es\/economicas-empresariales\/2017\/02\/16\/los-ceo-y-el-futuro\/","name":"Los CEO y el futuro - Ci\u00e8ncies Econ\u00f2miques i Empresarials","isPartOf":{"@id":"https:\/\/blogs.uao.es\/economicas-empresariales\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.uao.es\/economicas-empresariales\/2017\/02\/16\/los-ceo-y-el-futuro\/#primaryimage"},"image":{"@id":"https:\/\/blogs.uao.es\/economicas-empresariales\/2017\/02\/16\/los-ceo-y-el-futuro\/#primaryimage"},"thumbnailUrl":"","datePublished":"2017-02-16T10:19:43+00:00","author":{"@id":"https:\/\/blogs.uao.es\/economicas-empresariales\/#\/schema\/person\/40972d4ba84c26bbf672200f0a59a4d0"},"breadcrumb":{"@id":"https:\/\/blogs.uao.es\/economicas-empresariales\/2017\/02\/16\/los-ceo-y-el-futuro\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.uao.es\/economicas-empresariales\/2017\/02\/16\/los-ceo-y-el-futuro\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.uao.es\/economicas-empresariales\/2017\/02\/16\/los-ceo-y-el-futuro\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.uao.es\/economicas-empresariales\/2017\/02\/16\/los-ceo-y-el-futuro\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.uao.es\/economicas-empresariales\/"},{"@type":"ListItem","position":2,"name":"Los CEO y el futuro"}]},{"@type":"WebSite","@id":"https:\/\/blogs.uao.es\/economicas-empresariales\/#website","url":"https:\/\/blogs.uao.es\/economicas-empresariales\/","name":"Ci\u00e8ncies Econ\u00f2miques i Empresarials","description":"UAO CEU Blog Community","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.uao.es\/economicas-empresariales\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/blogs.uao.es\/economicas-empresariales\/#\/schema\/person\/40972d4ba84c26bbf672200f0a59a4d0","name":"jsolanao","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.uao.es\/economicas-empresariales\/wp-content\/uploads\/sites\/15\/2019\/05\/UAO-CEU-logo_120-x-120.png","url":"https:\/\/blogs.uao.es\/economicas-empresariales\/wp-content\/uploads\/sites\/15\/2019\/05\/UAO-CEU-logo_120-x-120.png","contentUrl":"https:\/\/blogs.uao.es\/economicas-empresariales\/wp-content\/uploads\/sites\/15\/2019\/05\/UAO-CEU-logo_120-x-120.png","caption":"jsolanao"},"url":"https:\/\/blogs.uao.es\/economicas-empresariales\/author\/jsolanao\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.uao.es\/economicas-empresariales\/wp-json\/wp\/v2\/posts\/1677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.uao.es\/economicas-empresariales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.uao.es\/economicas-empresariales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.uao.es\/economicas-empresariales\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.uao.es\/economicas-empresariales\/wp-json\/wp\/v2\/comments?post=1677"}],"version-history":[{"count":0,"href":"https:\/\/blogs.uao.es\/economicas-empresariales\/wp-json\/wp\/v2\/posts\/1677\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.uao.es\/economicas-empresariales\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/blogs.uao.es\/economicas-empresariales\/wp-json\/wp\/v2\/media?parent=1677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.uao.es\/economicas-empresariales\/wp-json\/wp\/v2\/categories?post=1677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.uao.es\/economicas-empresariales\/wp-json\/wp\/v2\/tags?post=1677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}