{"id":966,"date":"2015-04-15T09:04:35","date_gmt":"2015-04-15T09:04:35","guid":{"rendered":"https:\/\/blogs.uao.es\/club-emprendedores\/?p=966"},"modified":"2015-04-15T09:04:35","modified_gmt":"2015-04-15T09:04:35","slug":"inbound-marketing","status":"publish","type":"post","link":"https:\/\/blogs.uao.es\/club-emprendedores\/2015\/04\/15\/inbound-marketing\/","title":{"rendered":"Inbound marketing"},"content":{"rendered":"<p style=\"text-align: justify\">En los \u00faltimos tiempos los mercados han dado un paso m\u00e1s, los usuarios buscan un trato cada vez m\u00e1s personalizado, de ah\u00ed nace el Inbound marketing.<\/p>\n<p style=\"text-align: justify\">En este post, ofrecemos informaci\u00f3n concreta sobre los pasos que debemos realizar en un portal on-line con los que mantener las adquisiciones de tr\u00e1fico enfocadas al ROI, con este proceso orientaremos nuestras acciones a resultados concretos, medibles y cada vez m\u00e1s rentables en el tiempo.<\/p>\n<p style=\"text-align: justify\">El proceso esta dividido en tres partes claramente diferenciadas:<\/p>\n<p><a href=\"https:\/\/blogs.uao.es\/club-emprendedores\/files\/2015\/04\/Inbound-marketing1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-973\" src=\"https:\/\/blogs.uao.es\/club-emprendedores\/files\/2015\/04\/Inbound-marketing1.jpg\" alt=\"\" width=\"600\" height=\"349\" \/><\/a><\/p>\n<p>Primera fase:<\/p>\n<p style=\"text-align: justify\">La primera fase del inbund marketing consiste en crear embudos de tr\u00e1fico. Este objetivo se puede conseguir de formas diversas, el uso de cada herramienta depender\u00e1 del mercado en el que operemos y el perfil de nuestros clientes.\u00a0El fin de los embudos es dirigir a los usuarios al lugar que m\u00e1s nos interese.<\/p>\n<p style=\"text-align: justify\">Para su aplicaci\u00f3n efectiva debemos hacer un estudio de mercado y un an\u00e1lisis de los h\u00e1bitos de los clientes, tras el an\u00e1lisis podremos identificar las fuentes de trafico y el contenido m\u00e1s adecuado para nuestro proyecto.<\/p>\n<p><a href=\"https:\/\/blogs.uao.es\/club-emprendedores\/files\/2015\/04\/Inbound-marketing21.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-983\" src=\"https:\/\/blogs.uao.es\/club-emprendedores\/files\/2015\/04\/Inbound-marketing21.jpg\" alt=\"\" width=\"600\" height=\"424\" \/><\/a><\/p>\n<p>Segunda etapa:<\/p>\n<p style=\"text-align: justify\">Para maximizar la rentabilidad de las acciones realizadas en la primera etapa tenemos que preparar el punto de destino con el fin de obtener alg\u00fan tipo de conversi\u00f3n. Las conversiones son distintas dependiendo de los objetivos de cada acci\u00f3n, por ejemplo: obtener la direcci\u00f3n de correo, una venta, etc.<\/p>\n<p><a href=\"https:\/\/blogs.uao.es\/club-emprendedores\/files\/2015\/04\/Inbound-marketing3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-975\" src=\"https:\/\/blogs.uao.es\/club-emprendedores\/files\/2015\/04\/Inbound-marketing3.jpg\" alt=\"\" width=\"600\" height=\"393\" \/><\/a><\/p>\n<p>Tercera etapa:<\/p>\n<p style=\"text-align: justify\">Tras la conversi\u00f3n es recomendable poder realizar una base de datos, que utilizaremos para comunicarnos con los usuarios en futuras ocasiones. En realidad este es el resultado de nuestros esfuerzos, la base de datos que nos permitir\u00e1 incrementar m\u00e1s y m\u00e1s nuestros resultados, amortizando la inversi\u00f3n inicial y mejorando el ROI con el paso del tiempo.<\/p>\n<p style=\"text-align: justify\">Cabe destacar herramientas como Google Analytics para la medici\u00f3n y control peri\u00f3dico de nuestras acciones.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como mejorar los restados de tu website en tres pasos, Inbound marketing<\/p>\n","protected":false},"author":53,"featured_media":1005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inbound marketing - 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